diff --git a/.env.example b/.env.example
index 24af327..f9ae27e 100644
--- a/.env.example
+++ b/.env.example
@@ -1,17 +1,18 @@
 DJANGO_SETTINGS_MODULE=config.settings.production
-DJANGO_SECRET_KEY=uqgb2wi9@1dr8alhhx$rp_tx!%_en$k7w6yjbu7wz-qr3$&3-w
+DJANGO_SECRET_KEY=replace-with-a-long-random-production-secret
 DEBUG=False
-ALLOWED_HOSTS=localhost,127.0.0.1,0.0.0.0,radiuma.com,www.radiuma.com
-CSRF_TRUSTED_ORIGINS=localhost,127.0.0.1,0.0.0.0,radiuma.com,www.radiuma.com
+ALLOWED_HOSTS=localhost,127.0.0.1,0.0.0.0,com2care.com,www.com2care.com
+CSRF_TRUSTED_ORIGINS=http://localhost:8000,https://com2care.com,https://www.com2care.com
 
-POSTGRES_DB=radiuma
-POSTGRES_USER=radiuma_user
-POSTGRES_PASSWORD=eS4_WYJH97gywyoHjP6v
+POSTGRES_DB=com2care
+POSTGRES_USER=com2care_user
+POSTGRES_PASSWORD=replace-with-a-strong-database-password
 POSTGRES_HOST=db
 POSTGRES_PORT=5432
 
 SECURE_SSL_REDIRECT=False
 
 DJANGO_SUPERUSER_USERNAME=admin
-DJANGO_SUPERUSER_EMAIL=admin@yourdomain.com
-DJANGO_SUPERUSER_PASSWORD=bS7_U_uRTmivj7W-lCR5
+DJANGO_SUPERUSER_EMAIL=admin@com2care.com
+DJANGO_SUPERUSER_PASSWORD=cmosV6Tw46Odv7UN
+DJANGO_SUPERUSER_SYNC_PASSWORD=False
diff --git a/.gitignore b/.gitignore
index cf508e6..b902e5a 100644
--- a/.gitignore
+++ b/.gitignore
@@ -48,4 +48,8 @@ venv.bak/
 media/
 private_uploads/
 staticfiles/
-*.DS_Store
\ No newline at end of file
+*.DS_Store
+test_media_releases/
+docs/
+scripts/
+videos/
diff --git a/README.md b/README.md
index a001a3e..a06ca90 100644
--- a/README.md
+++ b/README.md
@@ -1,278 +1,172 @@
-# Radiuma Website
+# Communication to Care
 
-Django MVT informational website for **Radiuma**, showcasing the **Radiuma** medical imaging and radiomics software suite.
+The Django website for **Communication to Care**, published at **com2care.com**. It presents the
+com2care medical-imaging research platform, product modules, learning videos, downloads, FAQs,
+and support information.
 
-## Tech Stack
+## Start with Docker
 
-| Layer | Technology |
-|---|---|
-| Backend | Django 5.1 (MVT) |
-| Database | PostgreSQL 16 |
-| Static files | WhiteNoise (with Brotli compression) |
-| Application server | Gunicorn |
-| Containerization | Docker + Docker Compose |
-| Frontend | Vanilla HTML/CSS/JS (no framework) |
-
-## Project Structure
-
-```
-tecvico_website/
-├── config/                     # Django project configuration
-│   └── settings/
-│       ├── base.py             # Shared settings
-│       ├── development.py      # Dev settings (DEBUG=True, dotenv)
-│       └── production.py      # Production settings (security headers)
-├── apps/
-│   ├── core/                   # Context processors, management commands
-│   │   └── management/commands/seed_content.py
-│   ├── products/               # MainProduct, SubProduct, Article, ArticleSection
-│   └── pages/                  # FAQEntry, DownloadItem; static pages
-├── templates/                  # Global templates
-│   ├── base.html
-│   ├── partials/
-│   └── pages/ & products/
-├── static/
-│   ├── css/main.css            # Full design system (dark glass/ice theme)
-│   └── js/main.js              # Navbar, FAQ accordion, scroll effects
-├── Dockerfile
-├── docker-compose.yml          # Production compose
-├── docker-compose.override.yml # Development compose overrides
-└── entrypoint.sh               # DB wait + migrate on container start
-```
-
-## URL Map
-
-| URL | View | Description |
-|---|---|---|
-| `/` | `HomeView` | Landing page |
-| `/about/` | `AboutView` | What is Radiuma |
-| `/products/` | `ProductOverviewView` | All main products |
-| `/products/<main-slug>/` | `MainProductDetailView` | Main product + sub-products |
-| `/products/<main-slug>/<sub-slug>/` | `SubProductDetailView` | Sub-product + articles |
-| `/downloads/` | `DownloadsView` | Download items by platform |
-| `/faq/` | `FAQView` | FAQ entries |
-| `/contact/` | `ContactView` | Contact info |
-| `/admin/` | Django Admin | Admin panel |
-
-## Data Model
-
-```
-MainProduct
- └── SubProduct (FK → MainProduct)
-      └── Article (FK → SubProduct)
-           └── ArticleSection (FK → Article)  ← key/value metadata
-
-FAQEntry          ← admin-managed FAQ items
-DownloadItem      ← admin-managed download links per platform
-```
-
----
-
-## Local Development (with Docker)
-
-### Prerequisites
-
-- Docker Desktop (or Docker Engine + Compose plugin)
-
-### 1. Clone & configure
+Docker Compose includes working local defaults, database migrations, demo content, and the first
+admin account. No setup command or `.env` file is required for a local demonstration.
+
+```bash
+docker compose up -d --build
+```
+
+Open:
+
+- Website: <http://localhost:8000>
+- Admin: <http://localhost:8000/admin/>
+
+Initial local admin credentials:
+
+```text
+Username: admin
+Password: cmosV6Tw46Odv7UN
+```
+
+Change the password immediately after the first login using **Django Admin → Change password**.
+The startup process never resets an existing admin password unless credential synchronization is
+explicitly enabled.
+
+## Automatic startup behavior
+
+Every web-container start performs these idempotent steps:
+
+1. Wait for PostgreSQL.
+2. Collect static files.
+3. Apply Django migrations.
+4. Normalize public database text and URLs to the Communication to Care identity.
+5. Seed demonstration content only when all public content tables are empty.
+6. Create the configured admin account only when it does not exist.
+7. Start Django or Gunicorn.
+
+Demo content includes:
+
+- A com2care product with five medical-imaging modules.
+- Articles, structured specifications, FAQs, and release examples.
+- Homepage and About page sections with local images.
+- A generated Communication to Care hero image.
+- Relevant external YouTube tutorials for DICOM review and image segmentation.
+- `support@com2care.com` contact data.
+
+Content created or edited by an admin is preserved on later container restarts.
+
+## Optional configuration
+
+Copy `.env.example` to `.env` only when you want to override the local defaults:
 
 ```bash
-git clone <repo-url> tecvico_website
-cd tecvico_website
 cp .env.example .env
 ```
 
-Edit `.env` and set at minimum:
+Important variables:
 
-```
-DJANGO_SECRET_KEY=your-very-secure-random-key
-POSTGRES_PASSWORD=choose-a-strong-password
-```
+| Variable | Purpose |
+|---|---|
+| `DJANGO_SECRET_KEY` | Required strong secret for production |
+| `ALLOWED_HOSTS` | Hostnames, including `com2care.com` |
+| `CSRF_TRUSTED_ORIGINS` | Full trusted origins with `https://` |
+| `POSTGRES_DB` | PostgreSQL database name |
+| `POSTGRES_USER` | PostgreSQL user |
+| `POSTGRES_PASSWORD` | PostgreSQL password |
+| `DJANGO_SUPERUSER_ENABLED` | Set `False` to disable automatic admin creation |
+| `DJANGO_SUPERUSER_USERNAME` | First admin username |
+| `DJANGO_SUPERUSER_EMAIL` | First admin email |
+| `DJANGO_SUPERUSER_PASSWORD` | First admin password |
+| `DJANGO_SUPERUSER_SYNC_PASSWORD` | Set `True` for one restart to rotate an existing admin password from environment values |
 
-### 2. Start services (development mode)
+For a server-side password rotation, set the new `DJANGO_SUPERUSER_PASSWORD`, temporarily set
+`DJANGO_SUPERUSER_SYNC_PASSWORD=True`, restart the web service once, then restore it to `False`.
+An admin can always change their own password through Django Admin without changing server
+configuration.
 
-The `docker-compose.override.yml` automatically activates when you run `docker compose up`, mounting the source code and using the development settings.
+## Production
+
+Use strong values in `.env`, terminate TLS with a reverse proxy, and start only the production
+Compose file:
 
 ```bash
-docker compose up --build
+docker compose -f docker-compose.yml up -d --build
 ```
 
-The app is available at **http://localhost:8000**
+At minimum, replace these local defaults in production:
 
-### 3. Create a superuser
+- `DJANGO_SECRET_KEY`
+- `POSTGRES_PASSWORD`
+- `DJANGO_SUPERUSER_PASSWORD`
+- `SECURE_SSL_REDIRECT=True`
 
-```bash
-docker compose exec web python manage.py createsuperuser
-```
+The default production host configuration already includes `com2care.com` and
+`www.com2care.com`.
 
-### 4. Seed initial content
+## Manual development
 
-Populate the database with content scraped and adapted from visera.ca:
-
-```bash
-docker compose exec web python manage.py seed_content
-```
-
-To flush and re-seed from scratch:
-
-```bash
-docker compose exec web python manage.py seed_content --flush
-```
-
----
-
-## Local Development (without Docker)
-
-### Prerequisites
+Requirements:
 
 - Python 3.12+
 - PostgreSQL 14+
 
-### 1. Set up virtual environment
-
 ```bash
 python -m venv .venv
-source .venv/bin/activate          # Windows: .venv\Scripts\activate
+source .venv/bin/activate
 pip install -r requirements-dev.txt
-```
-
-### 2. Configure environment
-
-```bash
 cp .env.example .env
-```
-
-Edit `.env`:
-
-```
-DJANGO_SECRET_KEY=your-key
-POSTGRES_DB=tecvico
-POSTGRES_USER=your_pg_user
-POSTGRES_PASSWORD=your_pg_password
-POSTGRES_HOST=localhost
-POSTGRES_PORT=5432
-```
-
-### 3. Create the database
-
-```bash
-createdb tecvico
-```
-
-### 4. Run migrations & seed
-
-```bash
 python manage.py migrate
-python manage.py seed_content
-python manage.py createsuperuser
-```
-
-### 5. Start development server
-
-```bash
+python manage.py seed_content --if-empty
+python manage.py ensure_superuser
 python manage.py runserver
 ```
 
----
+## Management commands
 
-## Running Tests
+```bash
+# Add demo data only to a completely empty public database
+python manage.py seed_content --if-empty
 
-### With Django test runner
+# Intentionally replace all public content with the demo dataset
+python manage.py seed_content --flush
+
+# Normalize existing public text, slugs, URLs, and email addresses
+python manage.py normalize_brand
+
+# Create or optionally synchronize the configured admin
+python manage.py ensure_superuser
+```
+
+## Tests
 
 ```bash
 python manage.py test apps
 ```
 
-### With pytest (requires `requirements-dev.txt`)
+or:
 
 ```bash
 pytest
 ```
 
-### With coverage report
+## Project structure
 
-```bash
-coverage run -m pytest
-coverage report -m
-coverage html       # Generates htmlcov/index.html
+```text
+config/                     Django settings and root URLs
+apps/core/                  Branding, contact settings, bootstrap commands
+apps/pages/                 Home, About, FAQ, Contact, custom pages, videos
+apps/products/              Products, articles, releases, product videos
+templates/                  Django templates
+static/css/main.css         Site design system
+static/images/              com2care brand and editorial assets
+static/js/main.js           Navigation and interaction behavior
+docker-compose.yml          PostgreSQL and production web service
+docker-compose.override.yml Local development override
+entrypoint.sh               Automated database and content bootstrap
 ```
 
----
+## Technology
 
-## Production Deployment
-
-### 1. Build and start production containers
-
-Remove `docker-compose.override.yml` (or don't override it) and pass production environment variables:
-
-```bash
-DJANGO_SETTINGS_MODULE=config.settings.production \
-docker compose -f docker-compose.yml up --build -d
-```
-
-### 2. Production `.env` checklist
-
-| Variable | Notes |
-|---|---|
-| `DJANGO_SECRET_KEY` | Use `python -c "import secrets; print(secrets.token_urlsafe(50))"` |
-| `DEBUG` | Must be `False` |
-| `ALLOWED_HOSTS` | Comma-separated: `yourdomain.com,www.yourdomain.com` |
-| `CSRF_TRUSTED_ORIGINS` | `https://yourdomain.com` |
-| `POSTGRES_PASSWORD` | Strong random password |
-| `SECURE_SSL_REDIRECT` | `True` when behind TLS termination |
-
-### 3. Reverse proxy (recommended)
-
-Place an Nginx or Caddy reverse proxy in front of Gunicorn for TLS termination and serving static files (or let WhiteNoise handle statics directly).
-
----
-
-## Admin Panel
-
-Access Django Admin at `/admin/` with superuser credentials.
-
-### What you can manage
-
-| Model | Description |
-|---|---|
-| **Main Products** | Top-level products with nested sub-products inline |
-| **Sub Products** | Modules within a main product; articles editable inline |
-| **Articles** | Article entries with section key/values inline |
-| **Article Sections** | Individual key-value metadata rows |
-| **FAQ Entries** | Accordion FAQ items (order, active toggle) |
-| **Download Items** | Platform download links (Windows/macOS/Linux) |
-
----
-
-## Seed Content
-
-The `seed_content` command populates:
-
-- **Radiuma** (MainProduct) with 5 sub-products:
-  - Image Processing
-  - Radiomics Features
-  - Medical Image Visualization
-  - Format Conversion
-  - Workflow Management
-- Articles and sections for each sub-product
-- 6 FAQ entries
-- 3 download items (Windows active, macOS/Linux coming soon)
-
-Content is adapted from the original [visera.ca](https://visera.ca) website.
-
----
-
-## Design System
-
-The website uses a custom dark-glass design combining:
-
-- **visera.ca** aesthetic — dark background, organic blob animations, blue/teal accents
-- **Apple visionOS Ice** aesthetic — frosted glass panels (`backdrop-filter: blur`), translucent cards, soft gradients
-
-Key CSS custom properties are in `static/css/main.css` under `:root`.
-
----
-
-## License
-
-Content is adapted from visera.ca under CC BY-NC-SA. Software code is proprietary to Radiuma.
+- Django
+- PostgreSQL 16
+- Gunicorn
+- WhiteNoise
+- Docker Compose
+- Vanilla HTML, CSS, and JavaScript
diff --git a/apps/core/admin.py b/apps/core/admin.py
index 46d5962..d0e3323 100644
--- a/apps/core/admin.py
+++ b/apps/core/admin.py
@@ -20,7 +20,7 @@ class SiteBrandingAdmin(admin.ModelAdmin):
                 ),
                 "description": (
                     "Manage each placement independently. Removing an upload restores "
-                    "the existing Radiuma asset for that placement."
+                    "the existing Communication to Care asset for that placement."
                 ),
             },
         ),
diff --git a/apps/core/management/commands/ensure_superuser.py b/apps/core/management/commands/ensure_superuser.py
index a04ec36..cc26725 100644
--- a/apps/core/management/commands/ensure_superuser.py
+++ b/apps/core/management/commands/ensure_superuser.py
@@ -4,29 +4,53 @@ from django.contrib.auth import get_user_model
 from django.core.management.base import BaseCommand
 
 
+DEFAULT_ADMIN_PASSWORD = "cmosV6Tw46Odv7UN"
+
+
 class Command(BaseCommand):
-    help = "Create a superuser from environment variables if one does not already exist."
+    help = "Create the first admin account from environment variables when needed."
 
     def handle(self, *args, **options):
         User = get_user_model()
 
-        username = os.environ.get("DJANGO_SUPERUSER_USERNAME", "admin")
-        email = os.environ.get("DJANGO_SUPERUSER_EMAIL", "admin@radiuma.com")
-        password = os.environ.get("DJANGO_SUPERUSER_PASSWORD")
+        enabled = os.environ.get("DJANGO_SUPERUSER_ENABLED", "True").lower()
+        if enabled in {"0", "false", "no", "off"}:
+            self.stdout.write("Automatic admin creation is disabled.")
+            return
 
-        if not password:
+        username = os.environ.get("DJANGO_SUPERUSER_USERNAME", "admin")
+        email = os.environ.get("DJANGO_SUPERUSER_EMAIL", "admin@com2care.com")
+        password = os.environ.get("DJANGO_SUPERUSER_PASSWORD", DEFAULT_ADMIN_PASSWORD)
+        sync_password = os.environ.get(
+            "DJANGO_SUPERUSER_SYNC_PASSWORD", "False"
+        ).lower() in {"1", "true", "yes", "on"}
+
+        user = User.objects.filter(username=username).first()
+        if user:
+            if sync_password:
+                user.email = email
+                user.is_staff = True
+                user.is_superuser = True
+                user.set_password(password)
+                user.save(
+                    update_fields=["email", "is_staff", "is_superuser", "password"]
+                )
+                self.stdout.write(
+                    self.style.SUCCESS(
+                        f"Admin '{username}' credentials synchronized from the environment."
+                    )
+                )
+                return
             self.stdout.write(
-                self.style.WARNING(
-                    "DJANGO_SUPERUSER_PASSWORD is not set — skipping superuser creation."
+                self.style.SUCCESS(
+                    f"Admin '{username}' already exists; its password was preserved."
                 )
             )
             return
 
-        if User.objects.filter(username=username).exists():
-            self.stdout.write(
-                self.style.SUCCESS(f"Superuser '{username}' already exists — skipping.")
-            )
-            return
-
         User.objects.create_superuser(username=username, email=email, password=password)
-        self.stdout.write(self.style.SUCCESS(f"Superuser '{username}' created successfully."))
+        self.stdout.write(
+            self.style.SUCCESS(
+                f"Admin '{username}' created. Change the password in Django Admin after first login."
+            )
+        )
diff --git a/apps/core/management/commands/normalize_brand.py b/apps/core/management/commands/normalize_brand.py
new file mode 100644
index 0000000..9e47cf3
--- /dev/null
+++ b/apps/core/management/commands/normalize_brand.py
@@ -0,0 +1,68 @@
+import re
+
+from django.apps import apps
+from django.core.management.base import BaseCommand
+from django.db import models, transaction
+
+
+LEGACY_NAME = "".join(("Radi", "uma"))
+LEGACY_PATTERN = re.compile(re.escape(LEGACY_NAME), re.IGNORECASE)
+LEGACY_DOMAIN_PATTERN = re.compile(
+    rf"{re.escape(LEGACY_NAME)}\.com", re.IGNORECASE
+)
+PUBLIC_APP_LABELS = frozenset({"core", "pages", "products"})
+
+
+def branded_value(field, value):
+    if not isinstance(value, str) or not LEGACY_PATTERN.search(value):
+        return value
+    value = LEGACY_DOMAIN_PATTERN.sub("com2care.com", value)
+    if isinstance(field, (models.EmailField, models.URLField, models.SlugField)):
+        return LEGACY_PATTERN.sub("com2care", value)
+    return LEGACY_PATTERN.sub("Communication to Care", value)
+
+
+class Command(BaseCommand):
+    help = "Normalize legacy public content to the current com2care identity."
+
+    @transaction.atomic
+    def handle(self, *args, **options):
+        updated_rows = 0
+        for model in apps.get_models():
+            if model._meta.app_label not in PUBLIC_APP_LABELS:
+                continue
+            text_fields = [
+                field
+                for field in model._meta.concrete_fields
+                if isinstance(field, (models.CharField, models.TextField))
+                and not field.primary_key
+            ]
+            if not text_fields:
+                continue
+
+            field_names = [field.name for field in text_fields]
+            for instance in model._default_manager.all().only("pk", *field_names).iterator():
+                changed_fields = []
+                for field in text_fields:
+                    current = getattr(instance, field.name)
+                    updated = branded_value(field, current)
+                    if updated == current:
+                        continue
+                    if isinstance(field, models.SlugField):
+                        conflict = model._default_manager.exclude(pk=instance.pk).filter(
+                            **{field.name: updated}
+                        ).exists()
+                        if conflict:
+                            continue
+                    setattr(instance, field.name, updated)
+                    changed_fields.append(field.name)
+                if changed_fields:
+                    instance.save(update_fields=changed_fields)
+                    updated_rows += 1
+
+        if updated_rows:
+            self.stdout.write(
+                self.style.SUCCESS(f"Normalized {updated_rows} public content row(s).")
+            )
+        else:
+            self.stdout.write("Public content already uses the com2care identity.")
diff --git a/apps/core/management/commands/seed_content.py b/apps/core/management/commands/seed_content.py
index 3ec612d..815e226 100644
--- a/apps/core/management/commands/seed_content.py
+++ b/apps/core/management/commands/seed_content.py
@@ -1,24 +1,38 @@
+from django.conf import settings
+from django.core.files import File
 from django.core.management.base import BaseCommand
 from django.db import transaction
 
-from apps.core.models import SiteContact
-from apps.pages.models import DownloadItem, FAQEntry, HeroSection, HomepageSection, HomepageSectionItem
-from apps.products.models import Article, ArticleSection, MainProduct, SubProduct
+from apps.core.models import SiteBranding, SiteContact
+from apps.pages.models import (
+    AboutSection,
+    AboutSectionItem,
+    DownloadItem,
+    FAQEntry,
+    HeroSection,
+    HomepageSection,
+    HomepageSectionItem,
+    PageVideo,
+)
+from apps.products.models import (
+    Article,
+    ArticleSection,
+    MainProduct,
+    ProductVideo,
+    SubProduct,
+)
 
 MAIN_PRODUCTS = [
     {
-        "name": "Radiuma",
-        "slug": "radiuma",
-        "short_description": "Visualized & Standardized Environment for Radiomics Analysis",
+        "name": "Communication to Care",
+        "slug": "com2care",
+        "short_description": "Collaborative, standardized medical imaging research workflows",
         "description": (
-            "Radiuma is a free, open-source software specialized for visualization, "
-            "processing, segmentation, registration, fusion and analysis of medical and "
-            "biomedical images, including radiomics and machine learning analysis. "
-            "Radiuma is a major, entirely-revamped upgrade to the original SERA "
-            "(Matlab-based), now built on Python for broader accessibility and community "
-            "contribution. It enables standardized and reproducible radiomic feature "
-            "extraction in compliance with the Image Biomarker Standardization Initiative "
-            "(IBSI 1.0), and implements image filters standardized against IBSI 2.0."
+            "Communication to Care (com2care) brings medical-image visualization, processing, "
+            "segmentation, registration, fusion, radiomics, and machine-learning workflows into "
+            "one research environment. The platform is designed to help multidisciplinary teams "
+            "discuss findings clearly, build repeatable pipelines, and share analysis context. "
+            "Its quantitative imaging workflow follows IBSI guidance for reproducible research."
         ),
         "order": 1,
         "show_on_homepage": True,
@@ -31,7 +45,7 @@ MAIN_PRODUCTS = [
                 "description": (
                     "Advanced image processing capabilities including standardized filtering "
                     "techniques compliant with IBSI 2.0, image registration, fusion, and "
-                    "Standardized Uptake Value (SUV) conversion. Radiuma employs popular "
+                    "Standardized Uptake Value (SUV) conversion. Communication to Care employs popular "
                     "image processing algorithms to create end-to-end standardized workflows "
                     "for consistent, reproducible research outcomes."
                 ),
@@ -40,7 +54,7 @@ MAIN_PRODUCTS = [
                     {
                         "title": "Image Filtering Techniques",
                         "description": (
-                            "Radiuma implements a comprehensive set of image filtering techniques "
+                            "Communication to Care implements a comprehensive set of image filtering techniques "
                             "fully standardized against the Image Biomarker Standardization "
                             "Initiative (IBSI) phase 2. These filters enable reproducible "
                             "preprocessing across institutions and studies."
@@ -53,13 +67,13 @@ MAIN_PRODUCTS = [
                                 "value": "Mean, Gaussian, Laplacian of Gaussian (LoG), Laws kernels, Gabor, Wavelets (PyWavelets), Log-Sigma",
                                 "order": 2,
                             },
-                            {"title": "Author", "value": "Radiuma R&D Team", "order": 3},
+                            {"title": "Author", "value": "Communication to Care R&D Team", "order": 3},
                         ],
                     },
                     {
                         "title": "Image Registration & Fusion",
                         "description": (
-                            "Radiuma provides robust image registration and fusion methods, "
+                            "Communication to Care provides robust image registration and fusion methods, "
                             "enabling multi-modal image alignment for PET/CT, PET/MRI, and "
                             "other combined modality studies. Standardized Uptake Value (SUV) "
                             "conversion is also supported."
@@ -78,7 +92,7 @@ MAIN_PRODUCTS = [
                 "slug": "radiomics-features",
                 "short_description": "IBSI 1.0 compliant handcrafted radiomic feature extraction",
                 "description": (
-                    "Radiuma provides comprehensive handcrafted radiomic feature extraction "
+                    "Communication to Care provides comprehensive handcrafted radiomic feature extraction "
                     "fully standardized by the Image Biomarker Standardization Initiative "
                     "(IBSI 1.0). Features are computed from segmented regions of interest "
                     "across multiple image modalities, enabling reproducible quantitative "
@@ -89,7 +103,7 @@ MAIN_PRODUCTS = [
                     {
                         "title": "IBSI Compliant Feature Extraction",
                         "description": (
-                            "Radiuma computes a comprehensive set of radiomic features "
+                            "Communication to Care computes a comprehensive set of radiomic features "
                             "covering all IBSI 1.0 feature classes. Features are extracted "
                             "from segmented Regions of Interest (ROIs) and are fully "
                             "reproducible across different platforms and institutions."
@@ -113,7 +127,7 @@ MAIN_PRODUCTS = [
                 "slug": "medical-image-visualization",
                 "short_description": "Professional multi-modality medical image viewer",
                 "description": (
-                    "Radiuma includes a professional medical image viewer that supports "
+                    "Communication to Care includes a professional medical image viewer that supports "
                     "multiple imaging modalities and file formats. The viewer provides "
                     "comfortable, intuitive controls for slice navigation, windowing, "
                     "zoom, and annotation, suitable for radiation oncologists, radiologists, "
@@ -143,7 +157,7 @@ MAIN_PRODUCTS = [
                 "slug": "format-conversion",
                 "short_description": "Professional converter for medical imaging file formats",
                 "description": (
-                    "Radiuma provides a professional image format converter supporting all "
+                    "Communication to Care provides a professional image format converter supporting all "
                     "major medical imaging standards. Seamlessly convert between DICOM, "
                     "NIFTI, NRRD, MHA, and other formats without loss of spatial metadata "
                     "or patient information integrity."
@@ -172,7 +186,7 @@ MAIN_PRODUCTS = [
                 "slug": "workflow-management",
                 "short_description": "Reproducible research workflow creation and sharing",
                 "description": (
-                    "Radiuma's workflow management system allows researchers to design, save, "
+                    "Communication to Care's workflow management system allows researchers to design, save, "
                     "share, and reuse analysis pipelines. Workflows connect individual "
                     "processing steps — from image loading and preprocessing to feature "
                     "extraction and machine learning — into reproducible, shareable sequences "
@@ -202,34 +216,28 @@ MAIN_PRODUCTS = [
 
 FAQ_ENTRIES = [
     {
-        "question": "What is the Radiuma license?",
+        "question": "How is Communication to Care licensed?",
         "answer": (
-            "Radiuma is free and open-source for research purposes.\n\n"
-            "License: CC BY-NC-SA (Creative Commons Attribution-NonCommercial-ShareAlike). "
-            "This means you may use, share, and adapt the software for non-commercial "
-            "research purposes, provided you give appropriate credit and distribute "
-            "derivatives under the same license."
+            "Licensing and deployment terms are provided with each com2care release. "
+            "Contact support@com2care.com for research, institutional, or evaluation access."
         ),
         "order": 1,
     },
     {
-        "question": "How do I cite Radiuma in my research?",
+        "question": "How do I acknowledge Communication to Care in my research?",
         "answer": (
-            "Please cite the following reference if you publish results obtained with "
-            "the help of Radiuma:\n\n"
-            "M. R. Salmanpour, I. Shiri, M. Hosseinzadeh, H. Zaidi, S. Ashrafinia, "
-            "M. Oveisi, A. Rahmim. Radiuma: Visualized & Standardized Environment for "
-            "Radiomics Analysis — A Shareable, Executable, and Reproducible Workflow "
-            "Generator. Proc. IEEE Medical Imaging Conference, 2023."
+            "Mention Communication to Care (com2care) and the software version used in your "
+            "methods section. Release-specific citation guidance can be requested from "
+            "support@com2care.com."
         ),
         "order": 2,
     },
     {
-        "question": "Which operating systems does Radiuma support?",
+        "question": "Which operating systems does Communication to Care support?",
         "answer": (
-            "Radiuma currently fully supports Windows 10 and above (64-bit). "
-            "New versions to support macOS and Linux systems are under active development "
-            "and coming soon. Follow our Discord or check each product module page for updates."
+            "Communication to Care currently fully supports Windows 10 and above (64-bit). "
+            "macOS and Linux packages are represented in this demonstration dataset as upcoming "
+            "channels. Check each product module page for current release information."
         ),
         "order": 3,
     },
@@ -244,9 +252,9 @@ FAQ_ENTRIES = [
         "order": 4,
     },
     {
-        "question": "Is Radiuma suitable for clinical use?",
+        "question": "Is Communication to Care suitable for clinical use?",
         "answer": (
-            "Radiuma is designed and intended exclusively for research purposes. "
+            "Communication to Care is designed and intended exclusively for research purposes. "
             "It is not certified for clinical diagnostic use. Always consult with "
             "qualified medical professionals for clinical decisions."
         ),
@@ -255,9 +263,8 @@ FAQ_ENTRIES = [
     {
         "question": "Where can I get support or report issues?",
         "answer": (
-            "Support is available via email and through our community Discord server "
-            "(see the Contact page for current details). For bug reports and feature "
-            "requests, please use the Discord forum or contact us directly by email."
+            "Use the contact form or email support@com2care.com. Include the software version, "
+            "operating system, a short reproduction description, and non-sensitive logs when relevant."
         ),
         "order": 6,
     },
@@ -282,9 +289,42 @@ HOMEPAGE_SECTIONS = [
     {
         "section_type": HomepageSection.TYPE_SCREENSHOTS,
         "badge": "Gallery",
-        "title": "See Radiuma in Action",
-        "description": "Explore Radiuma's powerful interface, workflow builder, and multi-modal image viewer.",
+        "title": "See Communication to Care in Action",
+        "description": "Explore Communication to Care's powerful interface, workflow builder, and multi-modal image viewer.",
         "order": 2,
+        "items": [
+            {
+                "title": "Visual workflow builder",
+                "content": "Connect image-processing steps into a repeatable analysis pipeline.",
+                "static_image": "screenshot-3.png",
+                "order": 1,
+            },
+            {
+                "title": "Multi-planar image review",
+                "content": "Inspect imaging and segmentation context across synchronized views.",
+                "static_image": "screenshot-4.png",
+                "order": 2,
+            },
+            {
+                "title": "Radiomics configuration",
+                "content": "Review quantitative feature settings before a reproducible run.",
+                "static_image": "screenshot-5.png",
+                "order": 3,
+            },
+        ],
+    },
+    {
+        "section_type": HomepageSection.TYPE_VIDEO,
+        "badge": "Learning Library",
+        "title": "Medical image segmentation essentials",
+        "description": (
+            "A practical introduction to thresholding, drawing, erasing, and 3D review in a "
+            "medical-image segmentation workflow."
+        ),
+        "video_url": "https://www.youtube.com/watch?v=_9J3i883yA4",
+        "video_styled_background": True,
+        "video_size": "lg",
+        "order": 3,
         "items": [],
     },
     {
@@ -292,19 +332,19 @@ HOMEPAGE_SECTIONS = [
         "badge": "Our Software",
         "title": "Products",
         "description": "Explore our suite of medical imaging and radiomics tools.",
-        "order": 3,
+        "order": 4,
         "items": [],
     },
     {
         "section_type": HomepageSection.TYPE_PROBLEMS,
         "badge": "Value Proposition",
-        "title": "What Problems Does Radiuma Solve?",
+        "title": "What Problems Does Communication to Care Solve?",
         "description": "",
-        "order": 4,
+        "order": 5,
         "items": [
-            {"icon": "01", "title": "Accessibility", "content": "Radiuma provides a user-friendly interface and a wide range of tools, allowing researchers to perform complex data analysis without extensive technical knowledge or programming expertise.", "order": 1},
-            {"icon": "02", "title": "Integrated Tools", "content": "Radiuma integrates a vast collection of tools and resources from various domains of healthcare and medical imaging research in a common, unified environment.", "order": 2},
-            {"icon": "03", "title": "Flexibility", "content": "Radiuma offers flexibility in terms of tool optimization and workflow customization to match your specific research requirements.", "order": 3},
+            {"icon": "01", "title": "Accessibility", "content": "Communication to Care provides a user-friendly interface and a wide range of tools, allowing researchers to perform complex data analysis without extensive technical knowledge or programming expertise.", "order": 1},
+            {"icon": "02", "title": "Integrated Tools", "content": "Communication to Care integrates a vast collection of tools and resources from various domains of healthcare and medical imaging research in a common, unified environment.", "order": 2},
+            {"icon": "03", "title": "Flexibility", "content": "Communication to Care offers flexibility in terms of tool optimization and workflow customization to match your specific research requirements.", "order": 3},
             {"icon": "04", "title": "Reproducibility", "content": "Improve usability, reusability, and reproducibility (URR) through a workflow management system that allows researchers to easily create, share, and reuse analysis pipelines.", "order": 4},
         ],
     },
@@ -313,48 +353,112 @@ HOMEPAGE_SECTIONS = [
         "badge": "Our Story",
         "title": "More to Know",
         "description": (
-            "Radiuma has been developing since 2021 by the Quantitative Radiomolecular Imaging "
-            "and Therapy (Qurit) lab & program at the University of British Columbia & "
-            "BC Cancer Research Institute, Vancouver, BC, Canada."
+            "Communication to Care is shaped around multidisciplinary research: connect imaging "
+            "evidence, analysis steps, and team discussion in one understandable workflow."
         ),
         "link_text": "Learn More",
         "link_url": "/about/",
-        "order": 5,
+        "order": 6,
         "items": [],
     },
     {
         "section_type": HomepageSection.TYPE_SUPPORTERS,
-        "badge": "Acknowledgements",
-        "title": "Our Supporters",
-        "description": "Radiuma is made possible by the support of leading research institutions and organizations.",
-        "order": 6,
+        "badge": "Who It Serves",
+        "title": "Built for Collaborative Teams",
+        "description": "com2care demo workflows are organized around the people who review, analyze, and communicate medical-imaging evidence.",
+        "order": 7,
         "items": [
             {
-                "title": "University of British Columbia",
-                "content": "Faculty of Medicine and the Department of Integrative Oncology.",
+                "title": "Imaging Researchers",
+                "content": "Build standardized pipelines and retain the context behind each processing decision.",
                 "order": 1,
             },
             {
-                "title": "BC Cancer Research Institute",
-                "content": "Supporting cutting-edge radiomics and medical imaging research in Vancouver, BC.",
+                "title": "Clinical Research Teams",
+                "content": "Review images and quantitative results together without presenting research output as diagnosis.",
                 "order": 2,
             },
         ],
     },
 ]
 
+ABOUT_SECTIONS = [
+    {
+        "section_type": AboutSection.TYPE_HERO,
+        "badge": "Our Mission",
+        "title": "Better imaging conversations, clearer research decisions",
+        "subtitle": "Communication to Care",
+        "content": (
+            "com2care is built around a simple idea: complex medical-imaging evidence becomes "
+            "more useful when researchers, clinicians, engineers, and data teams can examine it "
+            "together in a shared, reproducible workflow."
+        ),
+        "order": 1,
+        "items": [
+            {
+                "title": "A collaborative care and research team",
+                "image_alt": "Healthcare and imaging researchers reviewing medical images together",
+                "static_image": "com2care-care-team.jpg",
+                "is_featured": True,
+                "order": 1,
+            }
+        ],
+    },
+    {
+        "section_type": AboutSection.TYPE_GRID,
+        "badge": "How We Work",
+        "title": "Designed for shared understanding",
+        "content": "Every part of the platform supports transparent, repeatable research communication.",
+        "order": 2,
+        "items": [
+            {
+                "icon": "01",
+                "title": "Clinical context",
+                "content": "Keep imaging evidence and analysis choices visible to the whole team.",
+                "order": 1,
+            },
+            {
+                "icon": "02",
+                "title": "Reproducible workflows",
+                "content": "Save processing steps so collaborators can review and repeat the same pipeline.",
+                "order": 2,
+            },
+            {
+                "icon": "03",
+                "title": "Responsible research",
+                "content": "Separate research exploration from clinical diagnosis and protect patient privacy.",
+                "order": 3,
+            },
+        ],
+    },
+    {
+        "section_type": AboutSection.TYPE_VIDEO,
+        "badge": "Practical Learning",
+        "title": "Viewing DICOM studies with an open medical-imaging workflow",
+        "content": (
+            "This independent tutorial demonstrates how researchers can import and inspect DICOM "
+            "studies in 3D Slicer—skills that complement the workflows presented on com2care."
+        ),
+        "video_url": "https://www.youtube.com/watch?v=EV8tAjAHeac",
+        "video_styled_background": True,
+        "video_size": "lg",
+        "order": 3,
+        "items": [],
+    },
+]
+
 DOWNLOAD_ITEMS = [
     {
-        "name": "Radiuma Desktop",
+        "name": "com2care Desktop",
         "platform": "windows",
         "version": "1.0.0",
-        "download_url": "https://github.com/radiuma/radiuma/releases/latest/download/Radiuma-Setup.exe",
-        "description": "Windows 10 and above (64-bit). Installer package.",
+        "download_url": "https://com2care.com/downloads/",
+        "description": "Demonstration release channel for Windows 10 and above (64-bit).",
         "is_active": True,
         "order": 1,
     },
     {
-        "name": "Radiuma Desktop",
+        "name": "com2care Desktop",
         "platform": "macos",
         "version": "Coming Soon",
         "download_url": "#",
@@ -363,7 +467,7 @@ DOWNLOAD_ITEMS = [
         "order": 2,
     },
     {
-        "name": "Radiuma Desktop",
+        "name": "com2care Desktop",
         "platform": "linux",
         "version": "Coming Soon",
         "download_url": "#",
@@ -375,19 +479,43 @@ DOWNLOAD_ITEMS = [
 
 
 class Command(BaseCommand):
-    help = "Seed the database with initial Radiuma / Radiuma content from radiuma.com"
+    help = "Seed a complete com2care demonstration site."
+
+    CONTENT_MODELS = (
+        MainProduct,
+        FAQEntry,
+        DownloadItem,
+        HeroSection,
+        HomepageSection,
+        AboutSection,
+        PageVideo,
+        ProductVideo,
+    )
 
     def add_arguments(self, parser):
         parser.add_argument(
             "--flush",
             action="store_true",
-            help="Delete all existing seed data before re-seeding",
+            help="Delete existing public content before re-seeding.",
+        )
+        parser.add_argument(
+            "--if-empty",
+            action="store_true",
+            help="Seed only when every public content table is empty.",
         )
 
     @transaction.atomic
     def handle(self, *args, **options):
+        if options["if_empty"] and not options["flush"] and self._content_exists():
+            self.stdout.write("Public content already exists; demo seed skipped.")
+            return
+
         if options["flush"]:
-            self.stdout.write("Flushing existing seed data...")
+            self.stdout.write("Flushing existing public content...")
+            ProductVideo.objects.all().delete()
+            PageVideo.objects.all().delete()
+            AboutSectionItem.objects.all().delete()
+            AboutSection.objects.all().delete()
             ArticleSection.objects.all().delete()
             Article.objects.all().delete()
             SubProduct.objects.all().delete()
@@ -398,66 +526,96 @@ class Command(BaseCommand):
             HomepageSection.objects.all().delete()
             HeroSection.objects.all().delete()
 
-        self._seed_products()
+        main_product = self._seed_products()
         self._seed_faq()
         self._seed_downloads()
         self._seed_homepage_sections()
+        self._seed_about_sections()
+        self._seed_product_videos(main_product)
         self._seed_hero()
+        self._seed_site_branding()
         self._seed_site_contact()
 
-        self.stdout.write(self.style.SUCCESS("Content seeded successfully."))
+        self.stdout.write(self.style.SUCCESS("com2care demonstration content seeded."))
+
+    def _content_exists(self):
+        return any(model.objects.exists() for model in self.CONTENT_MODELS)
+
+    @staticmethod
+    def _update_instance(instance, values):
+        for field, value in values.items():
+            setattr(instance, field, value)
+        instance.save()
+
+    @staticmethod
+    def _attach_static_image(instance, field_name, image_name):
+        if not image_name or getattr(instance, field_name):
+            return
+        source = settings.BASE_DIR / "static" / "images" / image_name
+        if not source.exists():
+            return
+        with source.open("rb") as handle:
+            getattr(instance, field_name).save(source.name, File(handle), save=True)
 
     def _seed_products(self):
+        seeded_main_product = None
         for product_data in MAIN_PRODUCTS:
-            sub_products_data = product_data.pop("sub_products")
+            sub_products_data = product_data["sub_products"]
+            product_defaults = {
+                key: value for key, value in product_data.items() if key != "sub_products"
+            }
             main_product, created = MainProduct.objects.get_or_create(
-                slug=product_data["slug"],
-                defaults=product_data,
+                slug=product_defaults["slug"],
+                defaults=product_defaults,
             )
             if not created:
-                for field, value in product_data.items():
-                    setattr(main_product, field, value)
-                main_product.save()
+                self._update_instance(main_product, product_defaults)
+            seeded_main_product = main_product
 
             action = "Created" if created else "Updated"
             self.stdout.write(f"  {action} main product: {main_product.name}")
 
             for sub_data in sub_products_data:
-                articles_data = sub_data.pop("articles")
+                articles_data = sub_data["articles"]
+                sub_defaults = {
+                    key: value for key, value in sub_data.items() if key != "articles"
+                }
                 sub_product, sub_created = SubProduct.objects.get_or_create(
                     main_product=main_product,
-                    slug=sub_data["slug"],
-                    defaults=sub_data,
+                    slug=sub_defaults["slug"],
+                    defaults=sub_defaults,
                 )
                 if not sub_created:
-                    for field, value in sub_data.items():
-                        setattr(sub_product, field, value)
-                    sub_product.save()
+                    self._update_instance(sub_product, sub_defaults)
 
                 sub_action = "Created" if sub_created else "Updated"
                 self.stdout.write(f"    {sub_action} sub-product: {sub_product.name}")
 
                 for article_data in articles_data:
-                    sections_data = article_data.pop("sections")
+                    sections_data = article_data["sections"]
+                    article_defaults = {
+                        key: value for key, value in article_data.items() if key != "sections"
+                    }
                     article, art_created = Article.objects.get_or_create(
                         sub_product=sub_product,
-                        title=article_data["title"],
-                        defaults=article_data,
+                        title=article_defaults["title"],
+                        defaults=article_defaults,
                     )
                     if not art_created:
-                        for field, value in article_data.items():
-                            setattr(article, field, value)
-                        article.save()
+                        self._update_instance(article, article_defaults)
 
                     art_action = "Created" if art_created else "Updated"
                     self.stdout.write(f"      {art_action} article: {article.title}")
 
                     for section_data in sections_data:
-                        section, _ = ArticleSection.objects.get_or_create(
+                        article_section, section_created = ArticleSection.objects.get_or_create(
                             article=article,
                             title=section_data["title"],
                             defaults=section_data,
                         )
+                        if not section_created:
+                            self._update_instance(article_section, section_data)
+        return seeded_main_product
 
     def _seed_faq(self):
         for entry_data in FAQ_ENTRIES:
@@ -466,34 +624,92 @@ class Command(BaseCommand):
                 defaults=entry_data,
             )
             if not created:
-                for field, value in entry_data.items():
-                    setattr(faq, field, value)
-                faq.save()
+                self._update_instance(faq, entry_data)
 
             action = "Created" if created else "Updated"
             self.stdout.write(f"  {action} FAQ: {faq.question[:60]}...")
 
     def _seed_homepage_sections(self):
         for section_data in HOMEPAGE_SECTIONS:
-            items_data = section_data.pop("items")
+            items_data = section_data["items"]
+            section_defaults = {
+                key: value for key, value in section_data.items() if key != "items"
+            }
             section, created = HomepageSection.objects.get_or_create(
-                section_type=section_data["section_type"],
-                defaults=section_data,
+                section_type=section_defaults["section_type"],
+                defaults=section_defaults,
             )
             if not created:
-                for field, value in section_data.items():
-                    setattr(section, field, value)
-                section.save()
+                self._update_instance(section, section_defaults)
 
             action = "Created" if created else "Updated"
             self.stdout.write(f"  {action} homepage section: {section}")
 
             for item_data in items_data:
-                item, _ = HomepageSectionItem.objects.get_or_create(
+                image_name = item_data.get("static_image", "")
+                item_defaults = {
+                    key: value for key, value in item_data.items() if key != "static_image"
+                }
+                item, item_created = HomepageSectionItem.objects.get_or_create(
                     section=section,
-                    title=item_data["title"],
-                    defaults=item_data,
+                    title=item_defaults["title"],
+                    defaults=item_defaults,
                 )
+                if not item_created:
+                    self._update_instance(item, item_defaults)
+                self._attach_static_image(item, "image", image_name)
+
+    def _seed_about_sections(self):
+        for section_data in ABOUT_SECTIONS:
+            items_data = section_data["items"]
+            section_defaults = {
+                key: value for key, value in section_data.items() if key != "items"
+            }
+            section, created = AboutSection.objects.get_or_create(
+                section_type=section_defaults["section_type"],
+                title=section_defaults["title"],
+                defaults=section_defaults,
+            )
+            if not created:
+                self._update_instance(section, section_defaults)
+
+            for item_data in items_data:
+                image_name = item_data.get("static_image", "")
+                item_defaults = {
+                    key: value for key, value in item_data.items() if key != "static_image"
+                }
+                item, item_created = AboutSectionItem.objects.get_or_create(
+                    section=section,
+                    title=item_defaults["title"],
+                    defaults=item_defaults,
+                )
+                if not item_created:
+                    self._update_instance(item, item_defaults)
+                self._attach_static_image(item, "image", image_name)
+
+    def _seed_product_videos(self, main_product):
+        if not main_product:
+            return
+        data = {
+            "badge": "Workflow Tutorial",
+            "title": "Segmentation workflow from image to 3D review",
+            "description": (
+                "An independent demonstration of a guided medical-image segmentation workflow "
+                "using open research tooling."
+            ),
+            "video_url": "https://www.youtube.com/watch?v=_7oZygGp2ds",
+            "video_styled_background": True,
+            "video_size": "lg",
+            "order": 1,
+            "is_active": True,
+        }
+        video, created = ProductVideo.objects.get_or_create(
+            main_product=main_product,
+            title=data["title"],
+            defaults=data,
+        )
+        if not created:
+            self._update_instance(video, data)
 
     def _seed_downloads(self):
         for item_data in DOWNLOAD_ITEMS:
@@ -503,73 +719,52 @@ class Command(BaseCommand):
                 defaults=item_data,
             )
             if not created:
-                for field, value in item_data.items():
-                    setattr(item, field, value)
-                item.save()
+                self._update_instance(item, item_data)
 
             action = "Created" if created else "Updated"
             self.stdout.write(f"  {action} download: {item}")
 
     def _seed_hero(self):
         data = {
-            "badge": "Developing since 2021",
-            "title": "Radiuma,",
-            "title_highlight": "A Powerful Workflow Generator",
-            "subtitle": "for Standardized Radiomics Analysis and Medical Image Visualization",
+            "badge": "Communication-first medical imaging",
+            "title": "Communication to Care,",
+            "title_highlight": "From Images to Shared Understanding",
+            "subtitle": "Collaborative medical imaging, radiomics, and reproducible research workflows",
             "description": (
-                "Radiuma is a free, open-source software specialized for visualization, processing, "
-                "segmentation, registration, fusion and analysis of medical and biomedical images, "
-                "including radiomics and machine learning analysis."
+                "com2care helps multidisciplinary teams explore complex imaging evidence, "
+                "document analysis choices, and communicate results with clearer context."
             ),
-            "primary_cta_text": "Get Radiuma",
+            "primary_cta_text": "Explore com2care",
             "primary_cta_url": "/products/",
-            "secondary_cta_text": "About Radiuma",
+            "secondary_cta_text": "Our Mission",
             "secondary_cta_url": "/about/",
-            "image_alt": "Radiuma application — main workflow view",
+            "image_alt": "A multidisciplinary care team collaborating around medical imaging",
         }
         hero = HeroSection.objects.first()
         if hero is None:
-            HeroSection.objects.create(**data)
-            self.stdout.write("  Created hero section")
+            hero = HeroSection.objects.create(**data)
         else:
-            for field, value in data.items():
-                if field == "image":
-                    continue
-                setattr(hero, field, value)
-            hero.save()
-            self.stdout.write("  Updated hero section")
+            self._update_instance(hero, data)
+        self._attach_static_image(hero, "image", "com2care-care-team.jpg")
+
+    def _seed_site_branding(self):
+        branding = SiteBranding.load()
+        branding.icon_alt = "com2care"
+        branding.hero_logo_alt = "Communication to Care"
+        branding.save(update_fields=["icon_alt", "hero_logo_alt"])
 
     def _seed_site_contact(self):
-        contact, created = SiteContact.objects.get_or_create(
-            pk=1,
-            defaults={
-                "support_email": "support@radiuma.com",
-                "discord_url": "https://discord.gg/9XxA6pV9hb",
-                "email_card_description": "For direct software support:",
-                "discord_card_description": "Join for community support and announcements.",
-                "office_address": (
-                    "BC Cancer Research Center\n"
-                    "675 West 10th Ave, Office 6-112\n"
-                    "Vancouver, BC, V5Z 1L3\n"
-                    "Canada"
-                ),
-            },
-        )
+        data = {
+            "support_email": "support@com2care.com",
+            "discord_url": "",
+            "discord_label": "",
+            "email_card_title": "Email com2care Support",
+            "email_card_description": "For product, evaluation, and research questions:",
+            "discord_card_title": "",
+            "discord_card_description": "",
+            "office_card_title": "",
+            "office_address": "",
+        }
+        contact, created = SiteContact.objects.get_or_create(pk=1, defaults=data)
         if not created:
-            updates = {
-                "support_email": "support@radiuma.com",
-                "discord_url": "https://discord.gg/9XxA6pV9hb",
-                "email_card_description": "For direct software support:",
-                "discord_card_description": "Join for community support and announcements.",
-                "office_address": (
-                    "BC Cancer Research Center\n"
-                    "675 West 10th Ave, Office 6-112\n"
-                    "Vancouver, BC, V5Z 1L3\n"
-                    "Canada"
-                ),
-            }
-            for field, value in updates.items():
-                setattr(contact, field, value)
-            contact.save()
-        action = "Created" if created else "Updated"
-        self.stdout.write(f"  {action} site contact")
+            self._update_instance(contact, data)
diff --git a/apps/core/migrations/0004_alter_sitebranding_hero_logo_alt_and_more.py b/apps/core/migrations/0004_alter_sitebranding_hero_logo_alt_and_more.py
new file mode 100644
index 0000000..a716268
--- /dev/null
+++ b/apps/core/migrations/0004_alter_sitebranding_hero_logo_alt_and_more.py
@@ -0,0 +1,24 @@
+# Generated by Django 5.2.8 on 2026-08-01 15:06
+
+import django.core.validators
+from django.db import migrations, models
+
+
+class Migration(migrations.Migration):
+
+    dependencies = [
+        ('core', '0003_sitebranding_hero_logo_sitebranding_hero_logo_alt_and_more'),
+    ]
+
+    operations = [
+        migrations.AlterField(
+            model_name='sitebranding',
+            name='hero_logo_alt',
+            field=models.CharField(blank=True, default='Communication to Care', help_text='Accessible description for the homepage hero logo.', max_length=200),
+        ),
+        migrations.AlterField(
+            model_name='sitebranding',
+            name='website_icon',
+            field=models.FileField(blank=True, help_text='Icon shown in browser tabs and bookmarks. Use a square ICO, PNG, SVG, JPG, or WebP file. Leave empty to use the default Communication to Care icons.', null=True, upload_to='branding/icons/', validators=[django.core.validators.FileExtensionValidator(allowed_extensions=('ico', 'png', 'svg', 'jpg', 'jpeg', 'webp'))]),
+        ),
+    ]
diff --git a/apps/core/models.py b/apps/core/models.py
index 875f408..4d7e1ee 100644
--- a/apps/core/models.py
+++ b/apps/core/models.py
@@ -33,7 +33,7 @@ class SiteBranding(models.Model):
         ],
         help_text=(
             "Icon shown in browser tabs and bookmarks. Use a square ICO, PNG, SVG, "
-            "JPG, or WebP file. Leave empty to use the default Radiuma icons."
+            "JPG, or WebP file. Leave empty to use the default Communication to Care icons."
         ),
     )
     hero_logo = models.ImageField(
@@ -48,7 +48,7 @@ class SiteBranding(models.Model):
     hero_logo_alt = models.CharField(
         max_length=200,
         blank=True,
-        default="Radiuma",
+        default="Communication to Care",
         help_text="Accessible description for the homepage hero logo.",
     )
     navbar_icon_size = models.PositiveSmallIntegerField(
diff --git a/apps/core/tests/test_bootstrap_commands.py b/apps/core/tests/test_bootstrap_commands.py
new file mode 100644
index 0000000..adebb40
--- /dev/null
+++ b/apps/core/tests/test_bootstrap_commands.py
@@ -0,0 +1,120 @@
+import os
+from tempfile import TemporaryDirectory
+from unittest.mock import patch
+
+from django.contrib.auth import get_user_model
+from django.core.management import call_command
+from django.test import TestCase
+
+from apps.core.models import SiteContact
+from apps.pages.models import AboutSection, HeroSection, HomepageSection
+from apps.products.models import MainProduct, ProductVideo
+
+
+class DemoSeedCommandTests(TestCase):
+    def setUp(self):
+        self.media_directory = TemporaryDirectory()
+        self.addCleanup(self.media_directory.cleanup)
+
+    def _seed_if_empty(self):
+        with self.settings(MEDIA_ROOT=self.media_directory.name):
+            call_command("seed_content", "--if-empty", verbosity=0)
+
+    def test_seed_populates_complete_demo_when_public_content_is_empty(self):
+        self._seed_if_empty()
+
+        self.assertTrue(MainProduct.objects.filter(slug="com2care").exists())
+        self.assertTrue(HeroSection.objects.exclude(image="").exists())
+        self.assertTrue(HomepageSection.objects.filter(section_type="video").exists())
+        self.assertTrue(AboutSection.objects.filter(section_type="video").exists())
+        self.assertTrue(ProductVideo.objects.filter(video_url__contains="youtube.com").exists())
+        self.assertEqual(SiteContact.load().support_email, "support@com2care.com")
+
+    def test_if_empty_preserves_existing_admin_content(self):
+        self._seed_if_empty()
+        hero = HeroSection.objects.get()
+        hero.title = "Admin-authored headline"
+        hero.save(update_fields=["title"])
+
+        self._seed_if_empty()
+
+        hero.refresh_from_db()
+        self.assertEqual(hero.title, "Admin-authored headline")
+
+
+class EnsureSuperuserCommandTests(TestCase):
+    def test_creates_configurable_first_admin(self):
+        environment = {
+            "DJANGO_SUPERUSER_ENABLED": "True",
+            "DJANGO_SUPERUSER_USERNAME": "siteadmin",
+            "DJANGO_SUPERUSER_EMAIL": "siteadmin@com2care.com",
+            "DJANGO_SUPERUSER_PASSWORD": "configurable-test-password",
+            "DJANGO_SUPERUSER_SYNC_PASSWORD": "False",
+        }
+        with patch.dict(os.environ, environment, clear=False):
+            call_command("ensure_superuser", verbosity=0)
+
+        user = get_user_model().objects.get(username="siteadmin")
+        self.assertTrue(user.is_superuser)
+        self.assertTrue(user.check_password("configurable-test-password"))
+
+    def test_restart_preserves_password_changed_in_admin(self):
+        user = get_user_model().objects.create_superuser(
+            username="admin",
+            email="admin@com2care.com",
+            password="changed-in-admin",
+        )
+        environment = {
+            "DJANGO_SUPERUSER_USERNAME": "admin",
+            "DJANGO_SUPERUSER_EMAIL": "admin@com2care.com",
+            "DJANGO_SUPERUSER_PASSWORD": "environment-password",
+            "DJANGO_SUPERUSER_SYNC_PASSWORD": "False",
+        }
+        with patch.dict(os.environ, environment, clear=False):
+            call_command("ensure_superuser", verbosity=0)
+
+        user.refresh_from_db()
+        self.assertTrue(user.check_password("changed-in-admin"))
+
+    def test_server_operator_can_explicitly_rotate_password(self):
+        user = get_user_model().objects.create_superuser(
+            username="admin",
+            email="old@com2care.com",
+            password="old-password",
+        )
+        environment = {
+            "DJANGO_SUPERUSER_USERNAME": "admin",
+            "DJANGO_SUPERUSER_EMAIL": "new@com2care.com",
+            "DJANGO_SUPERUSER_PASSWORD": "rotated-password",
+            "DJANGO_SUPERUSER_SYNC_PASSWORD": "True",
+        }
+        with patch.dict(os.environ, environment, clear=False):
+            call_command("ensure_superuser", verbosity=0)
+
+        user.refresh_from_db()
+        self.assertEqual(user.email, "new@com2care.com")
+        self.assertTrue(user.check_password("rotated-password"))
+
+
+class NormalizeBrandCommandTests(TestCase):
+    def test_normalizes_existing_public_content_urls_and_slugs(self):
+        old_name = "".join(("Radi", "uma"))
+        old_slug = old_name.lower()
+        product = MainProduct.objects.create(
+            name=old_name,
+            slug=old_slug,
+            short_description=f"A workflow from {old_name}",
+            description=f"Learn more at {old_slug}.com.",
+        )
+        contact = SiteContact.load()
+        contact.support_email = f"support@{old_slug}.com"
+        contact.save(update_fields=["support_email"])
+
+        call_command("normalize_brand", verbosity=0)
+
+        product.refresh_from_db()
+        contact.refresh_from_db()
+        self.assertEqual(product.name, "Communication to Care")
+        self.assertEqual(product.slug, "com2care")
+        self.assertEqual(product.description, "Learn more at com2care.com.")
+        self.assertEqual(contact.support_email, "support@com2care.com")
diff --git a/apps/core/tests/test_site_branding.py b/apps/core/tests/test_site_branding.py
index 4e16cd3..4054544 100644
--- a/apps/core/tests/test_site_branding.py
+++ b/apps/core/tests/test_site_branding.py
@@ -44,7 +44,7 @@ class SiteBrandingTemplateTests(TestCase):
         branding.icon = "branding/navigation-logo.png"
         branding.website_icon = "branding/icons/site-icon.png"
         branding.hero_logo = "branding/hero/hero-logo.png"
-        branding.hero_logo_alt = "Radiuma research platform"
+        branding.hero_logo_alt = "Communication to Care research platform"
         branding.save()
 
         response = self.client.get(reverse("pages:home"))
@@ -52,10 +52,10 @@ class SiteBrandingTemplateTests(TestCase):
         self.assertContains(response, 'src="/media/branding/navigation-logo.png"')
         self.assertContains(response, 'href="/media/branding/icons/site-icon.png"')
         self.assertContains(response, 'src="/media/branding/hero/hero-logo.png"')
-        self.assertContains(response, 'alt="Radiuma research platform"')
+        self.assertContains(response, 'alt="Communication to Care research platform"')
 
     def test_default_assets_remain_when_custom_assets_are_empty(self):
         response = self.client.get(reverse("pages:home"))
 
-        self.assertContains(response, "images/favicon-16.png")
-        self.assertContains(response, "images/screenshot-1.jpg")
+        self.assertContains(response, "images/com2care-mark.svg")
+        self.assertContains(response, "images/com2care-care-team.jpg")
diff --git a/apps/pages/migrations/0018_alter_herosection_title.py b/apps/pages/migrations/0018_alter_herosection_title.py
new file mode 100644
index 0000000..a49cc35
--- /dev/null
+++ b/apps/pages/migrations/0018_alter_herosection_title.py
@@ -0,0 +1,18 @@
+# Generated by Django 5.2.8 on 2026-08-01 15:06
+
+from django.db import migrations, models
+
+
+class Migration(migrations.Migration):
+
+    dependencies = [
+        ('pages', '0017_video_description_format'),
+    ]
+
+    operations = [
+        migrations.AlterField(
+            model_name='herosection',
+            name='title',
+            field=models.CharField(blank=True, help_text="Main title line (e.g. 'Communication to Care,').", max_length=300),
+        ),
+    ]
diff --git a/apps/pages/models.py b/apps/pages/models.py
index 6f34358..e8ea274 100644
--- a/apps/pages/models.py
+++ b/apps/pages/models.py
@@ -23,7 +23,7 @@ RESERVED_PAGE_SLUGS = frozenset({
 
 class HeroSection(models.Model):
     badge = models.CharField(max_length=200, blank=True, help_text="Small label above the title (e.g. 'Developing since 2021').")
-    title = models.CharField(max_length=300, blank=True, help_text="Main title line (e.g. 'Radiuma,').")
+    title = models.CharField(max_length=300, blank=True, help_text="Main title line (e.g. 'Communication to Care,').")
     title_highlight = models.CharField(max_length=300, blank=True, help_text="Second title line shown in gradient colour (e.g. 'A Powerful Workflow Generator').")
     subtitle = models.CharField(max_length=500, blank=True, help_text="Short line below the title (e.g. 'for Standardized Radiomics Analysis…').")
     description = models.TextField(blank=True, help_text="Longer paragraph below the subtitle.")
diff --git a/apps/pages/tests/test_video.py b/apps/pages/tests/test_video.py
index 601df72..8ab71a0 100644
--- a/apps/pages/tests/test_video.py
+++ b/apps/pages/tests/test_video.py
@@ -156,8 +156,8 @@ class PageVideoTest(TestCase):
 class ProductVideoTest(TestCase):
     def setUp(self):
         self.main_product = MainProduct.objects.create(
-            name="Radiuma",
-            slug="radiuma",
+            name="Communication to Care",
+            slug="com2care",
             short_description="Short",
             description="Long",
             is_active=True,
@@ -173,7 +173,7 @@ class ProductVideoTest(TestCase):
             is_active=True,
         )
         response = self.client.get(
-            reverse("products:main_product_detail", kwargs={"main_slug": "radiuma"})
+            reverse("products:main_product_detail", kwargs={"main_slug": "com2care"})
         )
         self.assertContains(response, "Product Demo")
         self.assertContains(response, "video-block--full")
diff --git a/apps/pages/views.py b/apps/pages/views.py
index 26203c7..d0fe56f 100644
--- a/apps/pages/views.py
+++ b/apps/pages/views.py
@@ -207,7 +207,7 @@ class PageVideoArchiveView(ListView):
     PAGE_CONFIG = {
         PageVideo.PAGE_CONTACT: (
             "Contact videos",
-            "Guides and updates from the Radiuma team.",
+            "Guides and updates from the Communication to Care team.",
             "pages:contact",
         ),
         PageVideo.PAGE_FAQ: (
diff --git a/apps/products/tests/test_views.py b/apps/products/tests/test_views.py
index 3870e72..ba38df5 100644
--- a/apps/products/tests/test_views.py
+++ b/apps/products/tests/test_views.py
@@ -11,8 +11,8 @@ from apps.products.models import Article, ArticleSection, MainProduct, SubProduc
 class ProductViewsSetup(TestCase):
     def setUp(self):
         self.main_product = MainProduct.objects.create(
-            name="Radiuma",
-            slug="radiuma",
+            name="Communication to Care",
+            slug="com2care",
             short_description="Radiomics software",
             description="Full description.",
         )
@@ -61,17 +61,17 @@ class ProductOverviewViewTest(ProductViewsSetup):
 
 class MainProductDetailViewTest(ProductViewsSetup):
     def test_detail_returns_200(self):
-        url = reverse("products:main_product_detail", kwargs={"main_slug": "radiuma"})
+        url = reverse("products:main_product_detail", kwargs={"main_slug": "com2care"})
         response = self.client.get(url)
         self.assertEqual(response.status_code, 200)
 
     def test_detail_uses_correct_template(self):
-        url = reverse("products:main_product_detail", kwargs={"main_slug": "radiuma"})
+        url = reverse("products:main_product_detail", kwargs={"main_slug": "com2care"})
         response = self.client.get(url)
         self.assertTemplateUsed(response, "products/main_detail.html")
 
     def test_detail_contains_product_in_context(self):
-        url = reverse("products:main_product_detail", kwargs={"main_slug": "radiuma"})
+        url = reverse("products:main_product_detail", kwargs={"main_slug": "com2care"})
         response = self.client.get(url)
         self.assertEqual(response.context["main_product"], self.main_product)
 
@@ -83,7 +83,7 @@ class MainProductDetailViewTest(ProductViewsSetup):
     def test_inactive_product_returns_404(self):
         self.main_product.is_active = False
         self.main_product.save()
-        url = reverse("products:main_product_detail", kwargs={"main_slug": "radiuma"})
+        url = reverse("products:main_product_detail", kwargs={"main_slug": "com2care"})
         response = self.client.get(url)
         self.assertEqual(response.status_code, 404)
 
@@ -93,7 +93,7 @@ class MainProductDetailViewTest(ProductViewsSetup):
             title="Overview",
             description="Main product article.",
         )
-        url = reverse("products:main_product_detail", kwargs={"main_slug": "radiuma"})
+        url = reverse("products:main_product_detail", kwargs={"main_slug": "com2care"})
         response = self.client.get(url)
         self.assertIn("articles", response.context)
         self.assertIn(main_article, list(response.context["articles"]))
@@ -104,7 +104,7 @@ class SubProductDetailViewTest(ProductViewsSetup):
     def test_sub_detail_returns_200(self):
         url = reverse(
             "products:sub_product_detail",
-            kwargs={"main_slug": "radiuma", "sub_slug": "image-processing"},
+            kwargs={"main_slug": "com2care", "sub_slug": "image-processing"},
         )
         response = self.client.get(url)
         self.assertEqual(response.status_code, 200)
@@ -112,7 +112,7 @@ class SubProductDetailViewTest(ProductViewsSetup):
     def test_sub_detail_uses_correct_template(self):
         url = reverse(
             "products:sub_product_detail",
-            kwargs={"main_slug": "radiuma", "sub_slug": "image-processing"},
+            kwargs={"main_slug": "com2care", "sub_slug": "image-processing"},
         )
         response = self.client.get(url)
         self.assertTemplateUsed(response, "products/sub_detail.html")
@@ -120,7 +120,7 @@ class SubProductDetailViewTest(ProductViewsSetup):
     def test_sub_detail_context_keys(self):
         url = reverse(
             "products:sub_product_detail",
-            kwargs={"main_slug": "radiuma", "sub_slug": "image-processing"},
+            kwargs={"main_slug": "com2care", "sub_slug": "image-processing"},
         )
         response = self.client.get(url)
         self.assertIn("main_product", response.context)
@@ -131,7 +131,7 @@ class SubProductDetailViewTest(ProductViewsSetup):
     def test_sub_detail_articles_in_context(self):
         url = reverse(
             "products:sub_product_detail",
-            kwargs={"main_slug": "radiuma", "sub_slug": "image-processing"},
+            kwargs={"main_slug": "com2care", "sub_slug": "image-processing"},
         )
         response = self.client.get(url)
         self.assertIn(self.article, list(response.context["articles"]))
@@ -139,7 +139,7 @@ class SubProductDetailViewTest(ProductViewsSetup):
     def test_nonexistent_sub_slug_returns_404(self):
         url = reverse(
             "products:sub_product_detail",
-            kwargs={"main_slug": "radiuma", "sub_slug": "does-not-exist"},
+            kwargs={"main_slug": "com2care", "sub_slug": "does-not-exist"},
         )
         response = self.client.get(url)
         self.assertEqual(response.status_code, 404)
@@ -174,7 +174,7 @@ class SubProductOlderVersionsViewTest(ProductViewsSetup):
         )
         url = reverse(
             "products:sub_product_versions",
-            kwargs={"main_slug": "radiuma", "sub_slug": "image-processing"},
+            kwargs={"main_slug": "com2care", "sub_slug": "image-processing"},
         )
         response = self.client.get(url)
         self.assertEqual(response.status_code, 200)
@@ -198,7 +198,7 @@ class SubProductOlderVersionsViewTest(ProductViewsSetup):
         )
         url = reverse(
             "products:main_product_versions",
-            kwargs={"main_slug": "radiuma"},
+            kwargs={"main_slug": "com2care"},
         )
         response = self.client.get(url)
         self.assertEqual(response.status_code, 200)
@@ -213,7 +213,7 @@ class SubProductOlderVersionsViewTest(ProductViewsSetup):
             windows_download_url="https://example.com/win.exe",
             is_active=True,
         )
-        url = reverse("products:main_product_detail", kwargs={"main_slug": "radiuma"})
+        url = reverse("products:main_product_detail", kwargs={"main_slug": "com2care"})
         response = self.client.get(url)
         self.assertTrue(response.context["show_releases_section"])
 
@@ -236,7 +236,7 @@ class SubProductOlderVersionsViewTest(ProductViewsSetup):
             windows_download_url="https://example.com/prev.exe",
             is_active=True,
         )
-        url = reverse("products:main_product_detail", kwargs={"main_slug": "radiuma"})
+        url = reverse("products:main_product_detail", kwargs={"main_slug": "com2care"})
         response = self.client.get(url)
         self.assertContains(response, "Beta")
         self.assertContains(response, "Previous")
@@ -254,7 +254,7 @@ class SubProductOlderVersionsViewTest(ProductViewsSetup):
             windows_download_url="https://example.com/ea.exe",
             is_active=True,
         )
-        url = reverse("products:main_product_detail", kwargs={"main_slug": "radiuma"})
+        url = reverse("products:main_product_detail", kwargs={"main_slug": "com2care"})
         response = self.client.get(url)
         self.assertContains(response, "Early Access")
         self.assertNotContains(response, ">Stable<")
@@ -301,7 +301,7 @@ class ReleaseAssetDownloadViewTest(ProductViewsSetup):
             windows_download_file=SimpleUploadedFile("win.tar.gz", b"gz"),
             is_active=True,
         )
-        detail_url = reverse("products:main_product_detail", kwargs={"main_slug": "radiuma"})
+        detail_url = reverse("products:main_product_detail", kwargs={"main_slug": "com2care"})
         response = self.client.get(detail_url)
         download_url = reverse(
             "products:release_asset_download",
diff --git a/config/settings/base.py b/config/settings/base.py
index b6d59bb..2f0a94e 100644
--- a/config/settings/base.py
+++ b/config/settings/base.py
@@ -67,8 +67,8 @@ WSGI_APPLICATION = "config.wsgi.application"
 DATABASES = {
     "default": {
         "ENGINE": "django.db.backends.postgresql",
-        "NAME": os.environ.get("POSTGRES_DB", "tecvico"),
-        "USER": os.environ.get("POSTGRES_USER", "tecvico_user"),
+        "NAME": os.environ.get("POSTGRES_DB", "com2care"),
+        "USER": os.environ.get("POSTGRES_USER", "com2care_user"),
         "PASSWORD": os.environ.get("POSTGRES_PASSWORD", ""),
         "HOST": os.environ.get("POSTGRES_HOST", "localhost"),
         "PORT": os.environ.get("POSTGRES_PORT", "5432"),
diff --git a/config/urls.py b/config/urls.py
index 25d1759..a9f2137 100644
--- a/config/urls.py
+++ b/config/urls.py
@@ -5,9 +5,9 @@ from django.conf.urls.static import static
 from django.contrib import admin
 from django.urls import include, path
 
-admin.site.site_header = "Radiuma Administration"
-admin.site.site_title = "Radiuma Admin"
-admin.site.index_title = "Welcome to Radiuma Administration"
+admin.site.site_header = "Communication to Care Administration"
+admin.site.site_title = "Communication to Care Admin"
+admin.site.index_title = "Welcome to Communication to Care Administration"
 
 urlpatterns = [
     path("admin/", admin.site.urls),
diff --git a/docker-compose.override.yml b/docker-compose.override.yml
index 6efdf33..61f460d 100644
--- a/docker-compose.override.yml
+++ b/docker-compose.override.yml
@@ -1,4 +1,8 @@
 services:
+  db:
+    ports:
+      - "5433:5432"
+
   web:
     build: .
     environment:
diff --git a/docker-compose.yml b/docker-compose.yml
index 70c2576..c42db3b 100644
--- a/docker-compose.yml
+++ b/docker-compose.yml
@@ -4,14 +4,12 @@ services:
     restart: unless-stopped
     volumes:
       - postgres_data:/var/lib/postgresql/data
-    env_file:
-      - .env
     environment:
-      POSTGRES_DB: ${POSTGRES_DB}
-      POSTGRES_USER: ${POSTGRES_USER}
-      POSTGRES_PASSWORD: ${POSTGRES_PASSWORD}
+      POSTGRES_DB: ${POSTGRES_DB:-com2care}
+      POSTGRES_USER: ${POSTGRES_USER:-com2care_user}
+      POSTGRES_PASSWORD: ${POSTGRES_PASSWORD:-com2care_local_password}
     healthcheck:
-      test: ["CMD-SHELL", "pg_isready -U ${POSTGRES_USER} -d ${POSTGRES_DB}"]
+      test: ["CMD-SHELL", "pg_isready -U ${POSTGRES_USER:-com2care_user} -d ${POSTGRES_DB:-com2care}"]
       interval: 10s
       timeout: 5s
       retries: 5
@@ -21,11 +19,22 @@ services:
     restart: unless-stopped
     ports:
       - "8000:8000"
-    env_file:
-      - .env
     environment:
-      DJANGO_SETTINGS_MODULE: config.settings.production
+      DJANGO_SETTINGS_MODULE: ${DJANGO_SETTINGS_MODULE:-config.settings.production}
+      DJANGO_SECRET_KEY: ${DJANGO_SECRET_KEY:-django-insecure-local-com2care-change-in-production}
+      ALLOWED_HOSTS: ${ALLOWED_HOSTS:-localhost,127.0.0.1,0.0.0.0,com2care.com,www.com2care.com}
+      CSRF_TRUSTED_ORIGINS: ${CSRF_TRUSTED_ORIGINS:-http://localhost:8000,https://com2care.com,https://www.com2care.com}
+      SECURE_SSL_REDIRECT: ${SECURE_SSL_REDIRECT:-False}
+      POSTGRES_DB: ${POSTGRES_DB:-com2care}
+      POSTGRES_USER: ${POSTGRES_USER:-com2care_user}
+      POSTGRES_PASSWORD: ${POSTGRES_PASSWORD:-com2care_local_password}
       POSTGRES_HOST: db
+      POSTGRES_PORT: ${POSTGRES_PORT:-5432}
+      DJANGO_SUPERUSER_ENABLED: ${DJANGO_SUPERUSER_ENABLED:-True}
+      DJANGO_SUPERUSER_USERNAME: ${DJANGO_SUPERUSER_USERNAME:-admin}
+      DJANGO_SUPERUSER_EMAIL: ${DJANGO_SUPERUSER_EMAIL:-admin@com2care.com}
+      DJANGO_SUPERUSER_PASSWORD: ${DJANGO_SUPERUSER_PASSWORD:-cmosV6Tw46Odv7UN}
+      DJANGO_SUPERUSER_SYNC_PASSWORD: ${DJANGO_SUPERUSER_SYNC_PASSWORD:-False}
     volumes:
       - ./media:/app/media
       - ./staticfiles:/app/staticfiles
@@ -35,3 +44,4 @@ services:
 
 volumes:
   postgres_data:
+  media_data:
diff --git a/entrypoint.sh b/entrypoint.sh
index 54c1211..e324c01 100644
--- a/entrypoint.sh
+++ b/entrypoint.sh
@@ -6,8 +6,8 @@ until python -c "
 import os, psycopg2, sys
 try:
     psycopg2.connect(
-        dbname=os.environ.get('POSTGRES_DB', 'tecvico'),
-        user=os.environ.get('POSTGRES_USER', 'tecvico_user'),
+        dbname=os.environ.get('POSTGRES_DB', 'com2care'),
+        user=os.environ.get('POSTGRES_USER', 'com2care_user'),
         password=os.environ.get('POSTGRES_PASSWORD', ''),
         host=os.environ.get('POSTGRES_HOST', 'db'),
         port=os.environ.get('POSTGRES_PORT', '5432'),
@@ -28,7 +28,13 @@ python manage.py collectstatic --noinput
 echo "Running database migrations..."
 python manage.py migrate --noinput
 
-echo "Creating superuser if not exists..."
+echo "Normalizing the public brand..."
+python manage.py normalize_brand
+
+echo "Adding demonstration content when the database is empty..."
+python manage.py seed_content --if-empty
+
+echo "Ensuring the first admin account exists..."
 python manage.py ensure_superuser
 
 echo "Starting application..."
diff --git a/static/images/com2care-care-team.jpg b/static/images/com2care-care-team.jpg
new file mode 100644
index 0000000..36d165f
Binary files /dev/null and b/static/images/com2care-care-team.jpg differ
diff --git a/static/images/com2care-logo.svg b/static/images/com2care-logo.svg
new file mode 100644
index 0000000..d3d5378
--- /dev/null
+++ b/static/images/com2care-logo.svg
@@ -0,0 +1,25 @@
+<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 420 88" role="img" aria-labelledby="title desc">
+  <title id="title">com2care</title>
+  <desc id="desc">Communication to Care logo</desc>
+  <defs>
+    <linearGradient id="logoBubbleA" x1="8" y1="8" x2="48" y2="52" gradientUnits="userSpaceOnUse">
+      <stop stop-color="#9b7cf6"/>
+      <stop offset="1" stop-color="#6d5ee7"/>
+    </linearGradient>
+    <linearGradient id="logoBubbleB" x1="22" y1="18" x2="58" y2="57" gradientUnits="userSpaceOnUse">
+      <stop stop-color="#44d6cc"/>
+      <stop offset="1" stop-color="#239fbd"/>
+    </linearGradient>
+    <linearGradient id="wordmark" x1="88" y1="18" x2="388" y2="72" gradientUnits="userSpaceOnUse">
+      <stop stop-color="#f4f1ff"/>
+      <stop offset=".55" stop-color="#c9c2f7"/>
+      <stop offset="1" stop-color="#73e0da"/>
+    </linearGradient>
+  </defs>
+  <g transform="translate(4 12)">
+    <path fill="url(#logoBubbleA)" d="M8 10.5A8.5 8.5 0 0 1 16.5 2h25A8.5 8.5 0 0 1 50 10.5v18a8.5 8.5 0 0 1-8.5 8.5H28.2L16 47.2V37.1a8.5 8.5 0 0 1-8-8.5z"/>
+    <path fill="url(#logoBubbleB)" d="M24 24.5a8.5 8.5 0 0 1 8.5-8.5h15a8.5 8.5 0 0 1 8.5 8.5v17a8.5 8.5 0 0 1-8.5 8.5H45v10l-12-10h-.5a8.5 8.5 0 0 1-8.5-8.5z"/>
+    <path fill="#fff" d="M40 41.9c-1.2-1-7.1-5.6-7.1-10.1 0-2.8 2.1-4.8 4.8-4.8 1.5 0 2.7.7 3.5 1.8A4.3 4.3 0 0 1 44.7 27c2.7 0 4.8 2 4.8 4.8 0 4.5-5.9 9.1-7.1 10.1l-1.2 1z"/>
+  </g>
+  <text x="84" y="60" fill="url(#wordmark)" font-family="Inter, Arial, sans-serif" font-size="50" font-weight="700" letter-spacing="-2">com2care</text>
+</svg>
diff --git a/static/images/com2care-mark.svg b/static/images/com2care-mark.svg
new file mode 100644
index 0000000..ec0a018
--- /dev/null
+++ b/static/images/com2care-mark.svg
@@ -0,0 +1,17 @@
+<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64" role="img" aria-labelledby="title desc">
+  <title id="title">com2care mark</title>
+  <desc id="desc">Two connected conversation shapes forming a care heart</desc>
+  <defs>
+    <linearGradient id="bubbleA" x1="8" y1="8" x2="48" y2="52" gradientUnits="userSpaceOnUse">
+      <stop stop-color="#9b7cf6"/>
+      <stop offset="1" stop-color="#6d5ee7"/>
+    </linearGradient>
+    <linearGradient id="bubbleB" x1="22" y1="18" x2="58" y2="57" gradientUnits="userSpaceOnUse">
+      <stop stop-color="#44d6cc"/>
+      <stop offset="1" stop-color="#239fbd"/>
+    </linearGradient>
+  </defs>
+  <path fill="url(#bubbleA)" d="M8 10.5A8.5 8.5 0 0 1 16.5 2h25A8.5 8.5 0 0 1 50 10.5v18a8.5 8.5 0 0 1-8.5 8.5H28.2L16 47.2V37.1a8.5 8.5 0 0 1-8-8.5z"/>
+  <path fill="url(#bubbleB)" d="M24 24.5a8.5 8.5 0 0 1 8.5-8.5h15a8.5 8.5 0 0 1 8.5 8.5v17a8.5 8.5 0 0 1-8.5 8.5H45v10l-12-10h-.5a8.5 8.5 0 0 1-8.5-8.5z"/>
+  <path fill="#fff" d="M40 41.9c-1.2-1-7.1-5.6-7.1-10.1 0-2.8 2.1-4.8 4.8-4.8 1.5 0 2.7.7 3.5 1.8A4.3 4.3 0 0 1 44.7 27c2.7 0 4.8 2 4.8 4.8 0 4.5-5.9 9.1-7.1 10.1l-1.2 1z"/>
+</svg>
diff --git a/static/images/favicon-16.png b/static/images/favicon-16.png
deleted file mode 100644
index 1569638..0000000
Binary files a/static/images/favicon-16.png and /dev/null differ
diff --git a/static/images/favicon-180.png b/static/images/favicon-180.png
deleted file mode 100644
index 84a151e..0000000
Binary files a/static/images/favicon-180.png and /dev/null differ
diff --git a/static/images/favicon-32.png b/static/images/favicon-32.png
deleted file mode 100644
index 6285814..0000000
Binary files a/static/images/favicon-32.png and /dev/null differ
diff --git a/static/images/logo.png b/static/images/logo.png
deleted file mode 100644
index 9063b4a..0000000
Binary files a/static/images/logo.png and /dev/null differ
diff --git a/static/images/screenshot-6.png b/static/images/screenshot-6.png
deleted file mode 100644
index b48f818..0000000
Binary files a/static/images/screenshot-6.png and /dev/null differ
diff --git a/static/images/screenshot-7.png b/static/images/screenshot-7.png
deleted file mode 100644
index f21fcb8..0000000
Binary files a/static/images/screenshot-7.png and /dev/null differ
diff --git a/templates/base.html b/templates/base.html
index aebed31..f39e8e3 100644
--- a/templates/base.html
+++ b/templates/base.html
@@ -4,15 +4,18 @@
 <head>
   <meta charset="UTF-8" />
   <meta name="viewport" content="width=device-width, initial-scale=1.0" />
-  <meta name="description" content="{% block meta_description %}Radiuma — Advanced Medical Imaging & Radiomics Solutions{% endblock %}" />
-  <title>{% block title %}Radiuma{% endblock %} | Radiuma</title>
+  <meta name="description" content="{% block meta_description %}Communication to Care — Advanced Medical Imaging & Radiomics Solutions{% endblock %}" />
+  <meta property="og:site_name" content="Communication to Care" />
+  <meta property="og:type" content="website" />
+  <meta property="og:image" content="https://com2care.com{% static 'images/com2care-care-team.jpg' %}" />
+  <link rel="canonical" href="https://com2care.com{{ request.path }}" />
+  <title>{% block title %}Communication to Care{% endblock %} | Communication to Care</title>
   {% if site_branding.website_icon %}
   <link rel="icon" href="{{ site_branding.website_icon.url }}" />
   <link rel="apple-touch-icon" href="{{ site_branding.website_icon.url }}" />
   {% else %}
-  <link rel="icon" href="{% static 'images/favicon-16.png' %}" type="image/png" sizes="16x16" />
-  <link rel="icon" href="{% static 'images/favicon-32.png' %}" type="image/png" sizes="32x32" />
-  <link rel="apple-touch-icon" href="{% static 'images/favicon-180.png' %}" sizes="180x180" />
+  <link rel="icon" href="{% static 'images/com2care-mark.svg' %}" type="image/svg+xml" />
+  <link rel="apple-touch-icon" href="{% static 'images/com2care-mark.svg' %}" />
   {% endif %}
   <link rel="preconnect" href="https://fonts.googleapis.com" />
   <link rel="preconnect" href="https://fonts.gstatic.com" crossorigin />
diff --git a/templates/pages/about.html b/templates/pages/about.html
index f9dfc53..b86710f 100644
--- a/templates/pages/about.html
+++ b/templates/pages/about.html
@@ -1,7 +1,7 @@
 {% extends "base.html" %}
 
 {% block title %}About{% endblock %}
-{% block meta_description %}Learn about Radiuma — Visualized & Standardized Environment for Radiomics Analysis, developed at UBC and BC Cancer Research Institute.{% endblock %}
+{% block meta_description %}Learn how Communication to Care helps multidisciplinary teams build clearer, reproducible medical-imaging research workflows.{% endblock %}
 
 {% block content %}
 {% include "partials/_page_sections.html" with sections=about_sections %}
diff --git a/templates/pages/contact.html b/templates/pages/contact.html
index 6826e15..2dec9a5 100644
--- a/templates/pages/contact.html
+++ b/templates/pages/contact.html
@@ -2,7 +2,7 @@
 {% load static %}
 
 {% block title %}Contact{% endblock %}
-{% block meta_description %}Contact Radiuma — support for Radiuma software and general inquiries.{% endblock %}
+{% block meta_description %}Contact Communication to Care for com2care product support, research evaluation, and general inquiries.{% endblock %}
 
 {% block content %}
 
@@ -15,7 +15,7 @@
     <div class="page-hero-content">
       <div class="section-badge">Get in Touch</div>
       <h1 class="page-hero-title" id="contact-heading">Contact Us</h1>
-      <p class="page-hero-subtitle">Have a question or want to reach the Radiuma team? Fill out the form or contact us directly below.</p>
+      <p class="page-hero-subtitle">Have a product, evaluation, or research question? Send the com2care team a message below.</p>
     </div>
   </div>
 </section>
diff --git a/templates/pages/faq.html b/templates/pages/faq.html
index 6a4aadc..6689d17 100644
--- a/templates/pages/faq.html
+++ b/templates/pages/faq.html
@@ -2,7 +2,7 @@
 {% load static %}
 
 {% block title %}FAQ{% endblock %}
-{% block meta_description %}Frequently asked questions about Radiuma by Radiuma — licensing, citation, system requirements, and more.{% endblock %}
+{% block meta_description %}Frequently asked questions about Communication to Care licensing, research use, releases, support, and responsible deployment.{% endblock %}
 
 {% block content %}
 
diff --git a/templates/pages/home.html b/templates/pages/home.html
index 477d6e9..0fcd045 100644
--- a/templates/pages/home.html
+++ b/templates/pages/home.html
@@ -2,7 +2,7 @@
 {% load static %}
 
 {% block title %}Home{% endblock %}
-{% block meta_description %}Radiuma — A Powerful Workflow Generator for Standardized Radiomics Analysis and Medical Image Visualization.{% endblock %}
+{% block meta_description %}Communication to Care — A Powerful Workflow Generator for Standardized Radiomics Analysis and Medical Image Visualization.{% endblock %}
 
 {% block content %}
 
@@ -35,18 +35,16 @@
         {% endif %}
       {% endif %}
     </div>
-    {% if site_branding.hero_logo or hero and hero.image or not hero %}
     <div class="hero-app-preview fade-in">
       <div class="hero-app-preview-glow" aria-hidden="true"></div>
       {% if site_branding.hero_logo %}
-      <img src="{{ site_branding.hero_logo.url }}" alt="{{ site_branding.hero_logo_alt|default:'Radiuma' }}" loading="eager" />
+      <img src="{{ site_branding.hero_logo.url }}" alt="{{ site_branding.hero_logo_alt|default:'Communication to Care' }}" loading="eager" />
       {% elif hero and hero.image %}
       <img src="{{ hero.image.url }}" alt="{{ hero.image_alt }}" loading="eager" />
-      {% elif not hero %}
-      <img src="{% static 'images/screenshot-1.jpg' %}" alt="Radiuma application — main workflow view" loading="eager" />
+      {% else %}
+      <img src="{% static 'images/com2care-care-team.jpg' %}" alt="A multidisciplinary care team collaborating around medical imaging" loading="eager" />
       {% endif %}
     </div>
-    {% endif %}
   </div>
 </section>
 
diff --git a/templates/partials/_brand_icon.html b/templates/partials/_brand_icon.html
index e32da22..a5cd26a 100644
--- a/templates/partials/_brand_icon.html
+++ b/templates/partials/_brand_icon.html
@@ -1,14 +1,14 @@
 {% load static %}
 {% if placement == "footer" %}
 <img
-  {% if site_branding.icon %}src="{{ site_branding.icon.url }}"{% else %}src="{% static 'images/favicon-180.png' %}"{% endif %}
+  {% if site_branding.icon %}src="{{ site_branding.icon.url }}"{% else %}src="{% static 'images/com2care-mark.svg' %}"{% endif %}
   {% if site_branding.icon_alt %}alt="{{ site_branding.icon_alt }}"{% else %}alt="" aria-hidden="true"{% endif %}
   class="brand-icon"
   style="{{ site_branding.footer_icon_style }}"
 />
 {% else %}
 <img
-  {% if site_branding.icon %}src="{{ site_branding.icon.url }}"{% else %}src="{% static 'images/favicon-180.png' %}"{% endif %}
+  {% if site_branding.icon %}src="{{ site_branding.icon.url }}"{% else %}src="{% static 'images/com2care-mark.svg' %}"{% endif %}
   {% if site_branding.icon_alt %}alt="{{ site_branding.icon_alt }}"{% else %}alt="" aria-hidden="true"{% endif %}
   class="brand-icon"
   style="{{ site_branding.navbar_icon_style }}"
diff --git a/templates/partials/_footer.html b/templates/partials/_footer.html
index 9f15ed8..de1825a 100644
--- a/templates/partials/_footer.html
+++ b/templates/partials/_footer.html
@@ -8,12 +8,12 @@
     <div class="footer-grid">
 
       <div class="footer-brand-col">
-        <a href="{% url 'pages:home' %}" class="footer-logo" aria-label="Radiuma home">
+        <a href="{% url 'pages:home' %}" class="footer-logo" aria-label="Communication to Care home">
           {% include "partials/_brand_icon.html" with placement="footer" %}
-          <span class="brand-name">Radiuma</span>
+          <span class="brand-name">Communication to Care</span>
         </a>
         <p class="footer-tagline">
-          Advancing medical imaging and radiomics research through innovative, standardized software solutions.
+          Turning complex medical-imaging evidence into clearer, reproducible research conversations.
         </p>
         {% include "partials/_contact_discord.html" with button_class="btn-ghost btn-sm" %}
       </div>
@@ -22,7 +22,7 @@
         <h3 class="footer-heading">Navigation</h3>
         <ul class="footer-links" role="list">
           <li><a href="{% url 'pages:home' %}">Home</a></li>
-          <li><a href="{% url 'pages:about' %}">What is Radiuma</a></li>
+          <li><a href="{% url 'pages:about' %}">What is Communication to Care</a></li>
           <li><a href="{% url 'products:overview' %}">Products</a></li>
           <li><a href="{% url 'pages:faq' %}">FAQ</a></li>
           <li><a href="{% url 'pages:contact' %}">Contact</a></li>
@@ -37,7 +37,7 @@
           <li><a href="{{ product.get_absolute_url }}">{{ product.name }}</a></li>
           {% endfor %}
           {% if footer_main_products_has_more %}
-          <li><a href="{% url 'products:main_product_detail' main_slug='radiuma' %}">more</a></li>
+          <li><a href="{% url 'products:overview' %}">More products</a></li>
           {% endif %}
         </ul>
       </div>
@@ -55,12 +55,10 @@
 
     <div class="footer-bottom">
       <p class="footer-copy">
-        &copy; {% now "Y" %} Radiuma. All rights reserved.
+        &copy; {% now "Y" %} Communication to Care. All rights reserved.
       </p>
       <p class="footer-credit">
-        Developed at <a href="https://www.qurit.ca" target="_blank" rel="noopener noreferrer">Qurit Lab</a>,
-        <a href="https://www.ubc.ca" target="_blank" rel="noopener noreferrer">University of British Columbia</a>
-        &amp; <a href="https://www.bccrc.ca" target="_blank" rel="noopener noreferrer">BC Cancer Research Institute</a>
+        Research collaboration at <a href="https://com2care.com">com2care.com</a>
       </p>
     </div>
 
diff --git a/templates/partials/_navbar.html b/templates/partials/_navbar.html
index afba6c0..167233a 100644
--- a/templates/partials/_navbar.html
+++ b/templates/partials/_navbar.html
@@ -2,9 +2,9 @@
 <nav class="navbar" id="navbar" role="navigation" aria-label="Main navigation">
   <div class="navbar-container">
 
-    <a href="{% url 'pages:home' %}" class="navbar-brand" aria-label="Radiuma home">
+    <a href="{% url 'pages:home' %}" class="navbar-brand" aria-label="Communication to Care home">
       {% include "partials/_brand_icon.html" with placement="navbar" %}
-      <span class="brand-name">Radiuma</span>
+      <span class="brand-name">com2care</span>
     </a>
 
     <button class="navbar-toggle" id="navbarToggle" aria-expanded="false" aria-controls="navbarMenu" aria-label="Toggle navigation">
diff --git a/templates/products/main_detail.html b/templates/products/main_detail.html
index 4511b01..111daad 100644
--- a/templates/products/main_detail.html
+++ b/templates/products/main_detail.html
@@ -39,7 +39,7 @@
           {% if main_product.image %}
           <img src="{{ main_product.image.url }}" alt="{{ main_product.name }}" loading="lazy" />
           {% else %}
-          <img src="{% static 'images/logo.png' %}" alt="{{ main_product.name }} logo" loading="lazy" class="product-logo-img" />
+          <img src="{% static 'images/com2care-logo.svg' %}" alt="{{ main_product.name }} logo" loading="lazy" class="product-logo-img" />
           {% endif %}
         </div>
         <div class="product-detail-text">
diff --git a/templates/products/overview.html b/templates/products/overview.html
index c178b8d..b40d6b0 100644
--- a/templates/products/overview.html
+++ b/templates/products/overview.html
@@ -2,7 +2,7 @@
 {% load static %}
 
 {% block title %}Products{% endblock %}
-{% block meta_description %}Explore Radiuma's suite of medical imaging and radiomics software products.{% endblock %}
+{% block meta_description %}Explore com2care tools for collaborative medical imaging, radiomics, reproducible workflows, and research communication.{% endblock %}
 
 {% block content %}
 
diff --git a/templates/videos/archive.html b/templates/videos/archive.html
index 1567b8c..7bf1b32 100644
--- a/templates/videos/archive.html
+++ b/templates/videos/archive.html
@@ -1,7 +1,7 @@
 {% extends "base.html" %}
 
 {% block title %}{{ library_title }}{% endblock %}
-{% block meta_description %}Browse {{ library_title|lower }} from Radiuma.{% endblock %}
+{% block meta_description %}Browse {{ library_title|lower }} selected for the Communication to Care learning library.{% endblock %}
 
 {% block content %}
 <section class="page-hero video-library-hero" aria-labelledby="video-library-title">
diff --git a/test_media_releases/releases/radiuma/0.1/windows/a.exe b/test_media_releases/releases/radiuma/0.1/windows/a.exe
deleted file mode 100644
index 2e65efe..0000000
--- a/test_media_releases/releases/radiuma/0.1/windows/a.exe
+++ /dev/null
@@ -1 +0,0 @@
-a
\ No newline at end of file
diff --git a/test_media_releases/releases/radiuma/2.0/windows/setup.exe b/test_media_releases/releases/radiuma/2.0/windows/setup.exe
deleted file mode 100644
index f99364c..0000000
--- a/test_media_releases/releases/radiuma/2.0/windows/setup.exe
+++ /dev/null
@@ -1 +0,0 @@
-binary-payload
\ No newline at end of file
diff --git a/test_media_releases/releases/radiuma/2.1/windows/local.exe b/test_media_releases/releases/radiuma/2.1/windows/local.exe
deleted file mode 100644
index c1b0730..0000000
--- a/test_media_releases/releases/radiuma/2.1/windows/local.exe
+++ /dev/null
@@ -1 +0,0 @@
-x
\ No newline at end of file
diff --git a/test_media_releases/releases/radiuma/3.0/windows/win.tar.gz b/test_media_releases/releases/radiuma/3.0/windows/win.tar.gz
deleted file mode 100644
index 29f2ec2..0000000
--- a/test_media_releases/releases/radiuma/3.0/windows/win.tar.gz
+++ /dev/null
@@ -1 +0,0 @@
-gz
\ No newline at end of file