diff --git a/apps/core/people.py b/apps/core/people.py
new file mode 100644
index 0000000..08c7afd
--- /dev/null
+++ b/apps/core/people.py
@@ -0,0 +1,25 @@
+from collections import OrderedDict
+
+
+ROLE_PRIORITY = {"lead": 0, "leader": 0, "organizer": 1, "collaborator": 2}
+ROLE_TITLES = {0: "Lead / Leader", 1: "Organizers", 2: "Collaborators"}
+
+
+def person_sort_key(person):
+    role = (person.role or "").strip().casefold()
+    return (ROLE_PRIORITY.get(role, 3), role if role not in ROLE_PRIORITY else "", person.order, person.pk or 0)
+
+
+def group_people(people):
+    groups = OrderedDict()
+    for person in sorted(people, key=person_sort_key):
+        role = (person.role or "").strip()
+        priority = ROLE_PRIORITY.get(role.casefold(), 3)
+        key = priority if priority < 3 else role.casefold()
+        if key not in groups:
+            groups[key] = {
+                "title": ROLE_TITLES[priority] if priority < 3 else role or "Other contributors",
+                "people": [],
+            }
+        groups[key]["people"].append(person)
+    return list(groups.values())
diff --git a/apps/core/templatetags/__init__.py b/apps/core/templatetags/__init__.py
new file mode 100644
index 0000000..e69de29
diff --git a/apps/core/templatetags/people.py b/apps/core/templatetags/people.py
new file mode 100644
index 0000000..9a74863
--- /dev/null
+++ b/apps/core/templatetags/people.py
@@ -0,0 +1,10 @@
+from django import template
+
+from apps.core.people import group_people
+
+register = template.Library()
+
+
+@register.filter
+def people_rows(people):
+    return group_people(people)
diff --git a/apps/pages/migrations/0028_alter_blogpostpartner_options_and_more.py b/apps/pages/migrations/0028_alter_blogpostpartner_options_and_more.py
new file mode 100644
index 0000000..e739ac9
--- /dev/null
+++ b/apps/pages/migrations/0028_alter_blogpostpartner_options_and_more.py
@@ -0,0 +1,32 @@
+# Generated by Django 5.2.16 on 2026-10-28 19:50
+
+from django.db import migrations, models
+
+
+class Migration(migrations.Migration):
+
+    dependencies = [
+        ('pages', '0027_aboutsectionitem_role_and_more'),
+    ]
+
+    operations = [
+        migrations.AlterModelOptions(
+            name='blogpostpartner',
+            options={'ordering': [models.Case(models.When(role__iexact='lead', then=models.Value(0)), models.When(role__iexact='leader', then=models.Value(0)), models.When(role__iexact='organizer', then=models.Value(1)), models.When(role__iexact='collaborator', then=models.Value(2)), default=models.Value(3), output_field=models.IntegerField()), 'order', 'pk'], 'verbose_name': 'Article person', 'verbose_name_plural': 'Article people'},
+        ),
+        migrations.AlterField(
+            model_name='aboutsectionitem',
+            name='role',
+            field=models.CharField(blank=True, help_text='For People sections: Lead, Leader, Organizer, Collaborator, or any custom role name.', max_length=100, verbose_name='Role / group'),
+        ),
+        migrations.AlterField(
+            model_name='blogpostpartner',
+            name='order',
+            field=models.PositiveIntegerField(default=0, help_text='Smaller numbers appear first within each role. Leads/Leaders, Organizers, Collaborators, then custom roles.', verbose_name='Display order'),
+        ),
+        migrations.AlterField(
+            model_name='blogpostpartner',
+            name='role',
+            field=models.CharField(default='Collaborator', help_text='Type Lead, Leader, Organizer, Collaborator, or any other role name.', max_length=100, verbose_name='Role / group'),
+        ),
+    ]
diff --git a/apps/pages/models.py b/apps/pages/models.py
index e80a40a..4f4bcdd 100644
--- a/apps/pages/models.py
+++ b/apps/pages/models.py
@@ -4,6 +4,7 @@ from django.urls import reverse
 from django.utils import timezone
 from django.utils.text import slugify
 
+from apps.core.people import person_sort_key
 from apps.core.utils import CONTENT_FORMAT_CHOICES, FORMAT_MARKDOWN, FORMAT_PLAIN, render_content
 from apps.core.video import VideoBlockMixin
 from apps.pages.contact_uploads import (
@@ -157,12 +158,7 @@ class AboutSection(VideoBlockMixin, models.Model):
 
     @property
     def ordered_people_items(self):
-        def sort_key(item):
-            role = item.role.strip().casefold()
-            priority = 0 if role == "organizer" else 1 if role == "collaborator" else 2
-            return priority, item.order, item.pk or 0
-
-        return sorted(self.items.all(), key=sort_key)
+        return sorted(self.items.all(), key=person_sort_key)
 
     def clean(self):
         super().clean()
@@ -183,7 +179,7 @@ class AboutSectionItem(models.Model):
         "Role / group",
         max_length=100,
         blank=True,
-        help_text="For People sections: Organizer, Collaborator, or any custom role name.",
+        help_text="For People sections: Lead, Leader, Organizer, Collaborator, or any custom role name.",
     )
     content = models.TextField(blank=True, help_text="Description text or link label for History links.")
     read_more_content = models.BooleanField(default=False, help_text="Collapse this text with a Read more button.")
@@ -212,7 +208,7 @@ class AboutSectionItem(models.Model):
 
     @property
     def role_label(self):
-        if self.role.casefold() in {"organizer", "collaborator"}:
+        if self.role.casefold() in {"lead", "leader", "organizer", "collaborator"}:
             return self.role.title()
         return self.role
 
@@ -415,7 +411,7 @@ class BlogPostPartner(models.Model):
         "Role / group",
         max_length=100,
         default="Collaborator",
-        help_text="Type Organizer, Collaborator, or any other role name you want to display.",
+        help_text="Type Lead, Leader, Organizer, Collaborator, or any other role name.",
     )
     name = models.CharField(max_length=200)
     description = models.TextField(blank=True)
@@ -426,15 +422,17 @@ class BlogPostPartner(models.Model):
     order = models.PositiveIntegerField(
         "Display order",
         default=0,
-        help_text="Smaller numbers appear first. Organizers appear before collaborators, then custom roles.",
+        help_text="Smaller numbers appear first within each role. Leads/Leaders, Organizers, Collaborators, then custom roles.",
     )
 
     class Meta:
         ordering = [
             models.Case(
-                models.When(role__iexact="organizer", then=models.Value(0)),
-                models.When(role__iexact="collaborator", then=models.Value(1)),
-                default=models.Value(2),
+                models.When(role__iexact="lead", then=models.Value(0)),
+                models.When(role__iexact="leader", then=models.Value(0)),
+                models.When(role__iexact="organizer", then=models.Value(1)),
+                models.When(role__iexact="collaborator", then=models.Value(2)),
+                default=models.Value(3),
                 output_field=models.IntegerField(),
             ),
             "order",
@@ -448,7 +446,7 @@ class BlogPostPartner(models.Model):
 
     @property
     def role_label(self):
-        if self.role.casefold() in {self.ORGANIZER, self.COLLABORATOR}:
+        if self.role.casefold() in {"lead", "leader", self.ORGANIZER, self.COLLABORATOR}:
             return self.role.title()
         return self.role
 
diff --git a/apps/pages/tests/test_views.py b/apps/pages/tests/test_views.py
index 6ba2f8b..6353638 100644
--- a/apps/pages/tests/test_views.py
+++ b/apps/pages/tests/test_views.py
@@ -44,11 +44,14 @@ class AboutViewTest(TestCase):
         AboutSectionItem.objects.create(section=section, title="Advisor", role="Scientific advisor", content="Advisor profile", order=1)
         AboutSectionItem.objects.create(section=section, title="Collaborator", role="Collaborator", content="Collaboration profile", read_more_content=True, order=3)
         AboutSectionItem.objects.create(section=section, title="Organizer", role="Organizer", content="Organizer profile", order=9)
+        AboutSectionItem.objects.create(section=section, title="Leader", role="Leader", content="Leader profile", order=20)
         html = self.client.get(reverse("pages:about")).content.decode()
         self.assertIn("People behind the work", html)
         self.assertIn("Scientific advisor", html)
-        self.assertLess(html.index(">Organizer</h3>"), html.index(">Collaborator</h3>"))
-        self.assertLess(html.index(">Collaborator</h3>"), html.index(">Advisor</h3>"))
+        self.assertLess(html.index(">Leader</h4>"), html.index(">Organizer</h4>"))
+        self.assertLess(html.index(">Organizer</h4>"), html.index(">Collaborator</h4>"))
+        self.assertLess(html.index(">Collaborator</h4>"), html.index(">Advisor</h4>"))
+        self.assertIn("Lead / Leader", html)
         self.assertIn('data-readmore="200"', html)
         self.assertEqual(html.count('data-readmore="88"'), 1)
 
@@ -113,10 +116,15 @@ class BlogViewTest(TestCase):
         BlogPostPartner.objects.create(post=self.post, role=BlogPostPartner.COLLABORATOR, name="Second collaborator", order=2)
         BlogPostPartner.objects.create(post=self.post, role=BlogPostPartner.COLLABORATOR, name="First collaborator", order=1)
         BlogPostPartner.objects.create(post=self.post, role=BlogPostPartner.ORGANIZER, name="Organizer", order=9)
+        BlogPostPartner.objects.create(post=self.post, role="Lead", name="Lead", order=5)
+        BlogPostPartner.objects.create(post=self.post, role="Leader", name="Leader", order=1)
         html = self.client.get(self.post.get_absolute_url()).content.decode()
         self.assertLess(html.index('class="blog-article rich-content'), html.index('class="blog-partners"'))
-        self.assertLess(html.index('>Organizer</h3>'), html.index('>First collaborator</h3>'))
-        self.assertLess(html.index('>First collaborator</h3>'), html.index('>Second collaborator</h3>'))
+        self.assertLess(html.index('>Leader</h4>'), html.index('>Lead</h4>'))
+        self.assertLess(html.index('>Lead</h4>'), html.index('>Organizer</h4>'))
+        self.assertLess(html.index('>Organizer</h4>'), html.index('>First collaborator</h4>'))
+        self.assertLess(html.index('>First collaborator</h4>'), html.index('>Second collaborator</h4>'))
+        self.assertLess(html.index('Lead / Leader'), html.index('>Organizers</h3>'))
 
     def test_partner_headings_are_shared_and_description_read_more_is_independent(self):
         branding = SiteBranding.load()
@@ -152,8 +160,8 @@ class BlogViewTest(TestCase):
         BlogPostPartner.objects.create(post=self.post, role=BlogPostPartner.ORGANIZER, name="Lead", order=9)
         html = self.client.get(self.post.get_absolute_url()).content.decode()
         self.assertIn("Scientific advisor", html)
-        self.assertLess(html.index(">Lead</h3>"), html.index(">Partner</h3>"))
-        self.assertLess(html.index(">Partner</h3>"), html.index(">Advisor</h3>"))
+        self.assertLess(html.index(">Lead</h4>"), html.index(">Partner</h4>"))
+        self.assertLess(html.index(">Partner</h4>"), html.index(">Advisor</h4>"))
 
 
 class ContactViewTest(TestCase):
diff --git a/apps/products/migrations/0026_alter_articleperson_options_and_more.py b/apps/products/migrations/0026_alter_articleperson_options_and_more.py
new file mode 100644
index 0000000..18c9180
--- /dev/null
+++ b/apps/products/migrations/0026_alter_articleperson_options_and_more.py
@@ -0,0 +1,55 @@
+# Generated by Django 5.2.16 on 2026-10-28 19:50
+
+from django.db import migrations, models
+
+
+class Migration(migrations.Migration):
+
+    dependencies = [
+        ('products', '0025_articleperson_mainproductperson_subproductperson'),
+    ]
+
+    operations = [
+        migrations.AlterModelOptions(
+            name='articleperson',
+            options={'ordering': [models.Case(models.When(role__iexact='lead', then=models.Value(0)), models.When(role__iexact='leader', then=models.Value(0)), models.When(role__iexact='organizer', then=models.Value(1)), models.When(role__iexact='collaborator', then=models.Value(2)), default=models.Value(3), output_field=models.IntegerField()), 'order', 'pk'], 'verbose_name': 'Project article person', 'verbose_name_plural': 'Project article people'},
+        ),
+        migrations.AlterModelOptions(
+            name='mainproductperson',
+            options={'ordering': [models.Case(models.When(role__iexact='lead', then=models.Value(0)), models.When(role__iexact='leader', then=models.Value(0)), models.When(role__iexact='organizer', then=models.Value(1)), models.When(role__iexact='collaborator', then=models.Value(2)), default=models.Value(3), output_field=models.IntegerField()), 'order', 'pk'], 'verbose_name': 'Main project person', 'verbose_name_plural': 'Main project people'},
+        ),
+        migrations.AlterModelOptions(
+            name='subproductperson',
+            options={'ordering': [models.Case(models.When(role__iexact='lead', then=models.Value(0)), models.When(role__iexact='leader', then=models.Value(0)), models.When(role__iexact='organizer', then=models.Value(1)), models.When(role__iexact='collaborator', then=models.Value(2)), default=models.Value(3), output_field=models.IntegerField()), 'order', 'pk'], 'verbose_name': 'Sub-project person', 'verbose_name_plural': 'Sub-project people'},
+        ),
+        migrations.AlterField(
+            model_name='articleperson',
+            name='order',
+            field=models.PositiveIntegerField(default=0, help_text='Smaller numbers appear first within each role. Leads/Leaders, Organizers, Collaborators, then custom roles.', verbose_name='Display order'),
+        ),
+        migrations.AlterField(
+            model_name='articleperson',
+            name='role',
+            field=models.CharField(default='Collaborator', help_text='Type Lead, Leader, Organizer, Collaborator, or any other role name.', max_length=100, verbose_name='Role / group'),
+        ),
+        migrations.AlterField(
+            model_name='mainproductperson',
+            name='order',
+            field=models.PositiveIntegerField(default=0, help_text='Smaller numbers appear first within each role. Leads/Leaders, Organizers, Collaborators, then custom roles.', verbose_name='Display order'),
+        ),
+        migrations.AlterField(
+            model_name='mainproductperson',
+            name='role',
+            field=models.CharField(default='Collaborator', help_text='Type Lead, Leader, Organizer, Collaborator, or any other role name.', max_length=100, verbose_name='Role / group'),
+        ),
+        migrations.AlterField(
+            model_name='subproductperson',
+            name='order',
+            field=models.PositiveIntegerField(default=0, help_text='Smaller numbers appear first within each role. Leads/Leaders, Organizers, Collaborators, then custom roles.', verbose_name='Display order'),
+        ),
+        migrations.AlterField(
+            model_name='subproductperson',
+            name='role',
+            field=models.CharField(default='Collaborator', help_text='Type Lead, Leader, Organizer, Collaborator, or any other role name.', max_length=100, verbose_name='Role / group'),
+        ),
+    ]
diff --git a/apps/products/models.py b/apps/products/models.py
index ade4337..4ae09f3 100644
--- a/apps/products/models.py
+++ b/apps/products/models.py
@@ -227,7 +227,7 @@ class Article(models.Model):
 class ProjectPerson(models.Model):
     role = models.CharField(
         "Role / group", max_length=100, default="Collaborator",
-        help_text="Type Organizer, Collaborator, or any other role name.",
+        help_text="Type Lead, Leader, Organizer, Collaborator, or any other role name.",
     )
     name = models.CharField(max_length=200)
     description = models.TextField(blank=True)
@@ -239,23 +239,25 @@ class ProjectPerson(models.Model):
     url = models.URLField(blank=True)
     order = models.PositiveIntegerField(
         "Display order", default=0,
-        help_text="Smaller numbers appear first. Organizers appear before collaborators, then custom roles.",
+        help_text="Smaller numbers appear first within each role. Leads/Leaders, Organizers, Collaborators, then custom roles.",
     )
 
     class Meta:
         abstract = True
         ordering = [
             models.Case(
-                models.When(role__iexact="organizer", then=models.Value(0)),
-                models.When(role__iexact="collaborator", then=models.Value(1)),
-                default=models.Value(2), output_field=models.IntegerField(),
+                models.When(role__iexact="lead", then=models.Value(0)),
+                models.When(role__iexact="leader", then=models.Value(0)),
+                models.When(role__iexact="organizer", then=models.Value(1)),
+                models.When(role__iexact="collaborator", then=models.Value(2)),
+                default=models.Value(3), output_field=models.IntegerField(),
             ),
             "order", "pk",
         ]
 
     @property
     def role_label(self):
-        return self.role.title() if self.role.casefold() in {"organizer", "collaborator"} else self.role
+        return self.role.title() if self.role.casefold() in {"lead", "leader", "organizer", "collaborator"} else self.role
 
     def __str__(self):
         return f"{self.name} ({self.role_label})"
diff --git a/apps/products/tests/test_views.py b/apps/products/tests/test_views.py
index d1489e1..dafa756 100644
--- a/apps/products/tests/test_views.py
+++ b/apps/products/tests/test_views.py
@@ -62,11 +62,17 @@ class MainProductDetailViewTest(ProductViewsSetup):
     def test_project_and_article_people_are_independent_and_ordered(self):
         MainProductPerson.objects.create(main_product=self.main_product, name="Main collaborator", role="Collaborator", order=1)
         MainProductPerson.objects.create(main_product=self.main_product, name="Main organizer", role="Organizer", order=9)
+        MainProductPerson.objects.create(main_product=self.main_product, name="Main leader", role="Leader", order=2)
+        MainProductPerson.objects.create(main_product=self.main_product, name="Main lead", role="Lead", order=1)
         main_article = Article.objects.create(main_product=self.main_product, title="Main article", description="Text")
         ArticlePerson.objects.create(article=main_article, name="Article advisor", role="Scientific advisor", order=0)
         response = self.client.get(self.main_product.get_absolute_url())
         html = response.content.decode()
+        self.assertLess(html.index("Main lead"), html.index("Main leader"))
+        self.assertLess(html.index("Main leader"), html.index("Main organizer"))
         self.assertLess(html.index("Main organizer"), html.index("Main collaborator"))
+        self.assertLess(html.index("Lead / Leader"), html.index(">Organizers</h3>"))
+        self.assertLess(html.index(">Organizers</h3>"), html.index(">Collaborators</h3>"))
         self.assertContains(response, "Article advisor")
         self.assertNotContains(response, "Sub collaborator")
         self.assertContains(response, f'id="article-{main_article.pk}-people"')
diff --git a/static/css/main.css b/static/css/main.css
index 5e1f7c2..0643d4a 100644
--- a/static/css/main.css
+++ b/static/css/main.css
@@ -123,15 +123,17 @@ body::before {
 .blog-partners-eyebrow { display: block; color: var(--accent-blue-light); font-size: .65rem; font-weight: 700; letter-spacing: .1em; text-transform: uppercase; }
 .blog-partners-heading h2 { margin-top: .45rem; font-size: clamp(1.2rem, 2vw, 1.5rem); line-height: 1.35; }
 .blog-partners-heading h4 { margin-top: .45rem; font-size: 1.15rem; line-height: 1.35; }
+.people-role-row + .people-role-row { margin-top: 1.65rem; padding-top: 1.65rem; border-top: 1px solid rgba(255,255,255,.14); }
+.people-role-heading { margin: 0 0 .85rem; color: var(--text-secondary); font-size: .78rem; font-weight: 700; letter-spacing: .08em; text-transform: uppercase; }
 .blog-partners-grid { display: grid; grid-template-columns: repeat(5, minmax(0, 1fr)); gap: 1rem; }
 .blog-partner-card { display: flex; flex-direction: column; gap: .85rem; padding: .8rem; min-width: 0; }
 .blog-partner-image { width: 100%; aspect-ratio: 1 / 1; border-radius: 12px; background: rgba(255,255,255,.08); overflow: hidden; display: grid; place-items: center; }
 .blog-partner-image img { width: 100%; height: 100%; object-fit: cover; object-position: center 25%; }
 .blog-partner-info { min-width: 0; }
 .blog-partner-role { display: block; color: var(--accent-blue-light); font-size: .62rem; font-weight: 700; letter-spacing: .08em; text-transform: uppercase; margin-bottom: .35rem; }
-.blog-partner-info h3, .blog-partner-info h5 { font-size: .9rem; line-height: 1.35; margin: 0 0 .4rem; }
-.blog-partner-info h3 a, .blog-partner-info h5 a { color: inherit; }
-.blog-partner-info h3 a:hover, .blog-partner-info h5 a:hover { color: var(--accent-blue-light); }
+.blog-partner-info h3, .blog-partner-info h4, .blog-partner-info h5, .blog-partner-info h6 { font-size: .9rem; line-height: 1.35; margin: 0 0 .4rem; }
+.blog-partner-info h3 a, .blog-partner-info h4 a, .blog-partner-info h5 a, .blog-partner-info h6 a { color: inherit; }
+.blog-partner-info h3 a:hover, .blog-partner-info h4 a:hover, .blog-partner-info h5 a:hover, .blog-partner-info h6 a:hover { color: var(--accent-blue-light); }
 .blog-partner-info p { color: var(--text-secondary); font-size: .76rem; line-height: 1.55; margin: 0; }
 @media (max-width: 950px) { .blog-partners-grid { grid-template-columns: repeat(3, minmax(0, 1fr)); } }
 @media (max-width: 620px) { .blog-partners-grid { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
diff --git a/templates/pages/blog_detail.html b/templates/pages/blog_detail.html
index 3d99890..4c32007 100644
--- a/templates/pages/blog_detail.html
+++ b/templates/pages/blog_detail.html
@@ -33,11 +33,7 @@
           {% if site_branding.article_people_eyebrow %}<span class="blog-partners-eyebrow">{{ site_branding.article_people_eyebrow }}</span>{% endif %}
           <h2 id="blog-partners-title">{{ site_branding.article_people_title }}</h2>
         </div>
-        <div class="blog-partners-grid">
-          {% for partner in partners %}
-          {% include "partials/_person_card.html" with person=partner body=partner.description read_more=partner.read_more_description %}
-          {% endfor %}
-        </div>
+        {% include "partials/_people_rows.html" with people=partners %}
       </section>
       {% endif %}
       {% endwith %}
diff --git a/templates/partials/_page_sections.html b/templates/partials/_page_sections.html
index 92a4e79..140df51 100644
--- a/templates/partials/_page_sections.html
+++ b/templates/partials/_page_sections.html
@@ -322,11 +322,7 @@
         <h2 id="people-heading-{{ section.pk }}">{{ section.title|default:"People" }}</h2>
         {% if section.content %}<div class="rich-content section-desc" {% if section.read_more_content %}data-readmore="200"{% endif %}>{{ section.rendered_content }}</div>{% endif %}
       </div>
-      <div class="blog-partners-grid">
-        {% for person in people %}
-        {% include "partials/_person_card.html" with person=person body=person.content read_more=person.read_more_content %}
-        {% endfor %}
-      </div>
+      {% include "partials/_people_rows.html" with people=people about=True %}
     </div>
   </div>
 </section>
diff --git a/templates/partials/_people_rows.html b/templates/partials/_people_rows.html
new file mode 100644
index 0000000..14bb372
--- /dev/null
+++ b/templates/partials/_people_rows.html
@@ -0,0 +1,15 @@
+{% load people %}
+{% for row in people|people_rows %}
+<div class="people-role-row">
+  {% if embedded %}<h5 class="people-role-heading">{{ row.title }}</h5>{% else %}<h3 class="people-role-heading">{{ row.title }}</h3>{% endif %}
+  <div class="blog-partners-grid">
+    {% for person in row.people %}
+    {% if about %}
+    {% include "partials/_person_card.html" with person=person body=person.content read_more=person.read_more_content grouped=True %}
+    {% else %}
+    {% include "partials/_person_card.html" with person=person body=person.description read_more=person.read_more_description embedded=embedded grouped=True %}
+    {% endif %}
+    {% endfor %}
+  </div>
+</div>
+{% endfor %}
diff --git a/templates/partials/_people_section.html b/templates/partials/_people_section.html
index 41f74e4..325e76a 100644
--- a/templates/partials/_people_section.html
+++ b/templates/partials/_people_section.html
@@ -4,10 +4,6 @@
     {% if eyebrow %}<span class="blog-partners-eyebrow">{{ eyebrow }}</span>{% endif %}
     {% if embedded %}<h4 id="{{ heading_id }}">{{ title }}</h4>{% else %}<h2 id="{{ heading_id }}">{{ title }}</h2>{% endif %}
   </div>
-  <div class="blog-partners-grid">
-    {% for person in people %}
-    {% include "partials/_person_card.html" with person=person body=person.description read_more=person.read_more_description embedded=embedded %}
-    {% endfor %}
-  </div>
+  {% include "partials/_people_rows.html" with people=people embedded=embedded %}
 </section>
 {% endif %}
diff --git a/templates/partials/_person_card.html b/templates/partials/_person_card.html
index f5d4d9d..287f95e 100644
--- a/templates/partials/_person_card.html
+++ b/templates/partials/_person_card.html
@@ -2,7 +2,7 @@
   {% if person.image %}<div class="blog-partner-image"><img src="{{ person.image.url }}" alt="{{ person.image_alt|default:person.name }}" loading="lazy"></div>{% endif %}
   <div class="blog-partner-info">
     {% if person.role_label %}<span class="blog-partner-role">{{ person.role_label }}</span>{% endif %}
-    {% if embedded %}<h5>{% if person.url %}<a href="{{ person.url }}" target="_blank" rel="noopener noreferrer">{{ person.name }}</a>{% else %}{{ person.name }}{% endif %}</h5>{% else %}<h3>{% if person.url %}<a href="{{ person.url }}" target="_blank" rel="noopener noreferrer">{{ person.name }}</a>{% else %}{{ person.name }}{% endif %}</h3>{% endif %}
+    {% if embedded %}<h6>{% if person.url %}<a href="{{ person.url }}" target="_blank" rel="noopener noreferrer">{{ person.name }}</a>{% else %}{{ person.name }}{% endif %}</h6>{% elif grouped %}<h4>{% if person.url %}<a href="{{ person.url }}" target="_blank" rel="noopener noreferrer">{{ person.name }}</a>{% else %}{{ person.name }}{% endif %}</h4>{% else %}<h3>{% if person.url %}<a href="{{ person.url }}" target="_blank" rel="noopener noreferrer">{{ person.name }}</a>{% else %}{{ person.name }}{% endif %}</h3>{% endif %}
     {% if body %}<p {% if read_more %}data-readmore="88"{% endif %}>{{ body }}</p>{% endif %}
   </div>
 </div>