diff --git a/apps/core/admin.py b/apps/core/admin.py
index c038098..4a47bc8 100644
--- a/apps/core/admin.py
+++ b/apps/core/admin.py
@@ -50,6 +50,13 @@ class SiteBrandingAdmin(admin.ModelAdmin):
                 "description": "These headings are shared by main projects and sub-projects that have people cards.",
             },
         ),
+        (
+            "People role headings",
+            {
+                "fields": ("lead_group_label", "organizer_group_label", "collaborator_group_label"),
+                "description": "Shared across About, blog articles, project articles, main projects, and sub-projects. Empty headings are hidden; people cards remain visible.",
+            },
+        ),
         (
             "Brand assets",
             {
diff --git a/apps/core/migrations/0008_sitebranding_collaborator_group_label_and_more.py b/apps/core/migrations/0008_sitebranding_collaborator_group_label_and_more.py
new file mode 100644
index 0000000..1565d44
--- /dev/null
+++ b/apps/core/migrations/0008_sitebranding_collaborator_group_label_and_more.py
@@ -0,0 +1,28 @@
+# Generated by Django 5.2.16 on 2026-10-28 20:11
+
+from django.db import migrations, models
+
+
+class Migration(migrations.Migration):
+
+    dependencies = [
+        ('core', '0007_sitebranding_project_people_eyebrow_and_more'),
+    ]
+
+    operations = [
+        migrations.AddField(
+            model_name='sitebranding',
+            name='collaborator_group_label',
+            field=models.CharField(blank=True, default='Collaborators', help_text='Heading for Collaborators. Leave empty to hide the heading while keeping their cards.', max_length=100),
+        ),
+        migrations.AddField(
+            model_name='sitebranding',
+            name='lead_group_label',
+            field=models.CharField(blank=True, default='Lead / Leader', help_text='Heading for Lead and Leader people. Leave empty to hide the heading while keeping their cards.', max_length=100),
+        ),
+        migrations.AddField(
+            model_name='sitebranding',
+            name='organizer_group_label',
+            field=models.CharField(blank=True, default='Organizers', help_text='Heading for Organizers. Leave empty to hide the heading while keeping their cards.', max_length=100),
+        ),
+    ]
diff --git a/apps/core/models.py b/apps/core/models.py
index 5cf42c6..ca30dea 100644
--- a/apps/core/models.py
+++ b/apps/core/models.py
@@ -49,6 +49,18 @@ class SiteBranding(models.Model):
         max_length=200, default="Organizers & collaborators",
         help_text="Heading above the people cards on main projects and sub-projects.",
     )
+    lead_group_label = models.CharField(
+        max_length=100, blank=True, default="Lead / Leader",
+        help_text="Heading for Lead and Leader people. Leave empty to hide the heading while keeping their cards.",
+    )
+    organizer_group_label = models.CharField(
+        max_length=100, blank=True, default="Organizers",
+        help_text="Heading for Organizers. Leave empty to hide the heading while keeping their cards.",
+    )
+    collaborator_group_label = models.CharField(
+        max_length=100, blank=True, default="Collaborators",
+        help_text="Heading for Collaborators. Leave empty to hide the heading while keeping their cards.",
+    )
 
     icon = models.ImageField(
         upload_to="branding/",
diff --git a/apps/core/people.py b/apps/core/people.py
index 08c7afd..b008356 100644
--- a/apps/core/people.py
+++ b/apps/core/people.py
@@ -2,7 +2,7 @@ from collections import OrderedDict
 
 
 ROLE_PRIORITY = {"lead": 0, "leader": 0, "organizer": 1, "collaborator": 2}
-ROLE_TITLES = {0: "Lead / Leader", 1: "Organizers", 2: "Collaborators"}
+ROLE_LABEL_FIELDS = {0: "lead_group_label", 1: "organizer_group_label", 2: "collaborator_group_label"}
 
 
 def person_sort_key(person):
@@ -10,7 +10,7 @@ def person_sort_key(person):
     return (ROLE_PRIORITY.get(role, 3), role if role not in ROLE_PRIORITY else "", person.order, person.pk or 0)
 
 
-def group_people(people):
+def group_people(people, branding):
     groups = OrderedDict()
     for person in sorted(people, key=person_sort_key):
         role = (person.role or "").strip()
@@ -18,7 +18,7 @@ def group_people(people):
         key = priority if priority < 3 else role.casefold()
         if key not in groups:
             groups[key] = {
-                "title": ROLE_TITLES[priority] if priority < 3 else role or "Other contributors",
+                "title": getattr(branding, ROLE_LABEL_FIELDS[priority], "") if priority < 3 else role,
                 "people": [],
             }
         groups[key]["people"].append(person)
diff --git a/apps/core/templatetags/people.py b/apps/core/templatetags/people.py
index 9a74863..10d7d59 100644
--- a/apps/core/templatetags/people.py
+++ b/apps/core/templatetags/people.py
@@ -6,5 +6,5 @@ register = template.Library()
 
 
 @register.filter
-def people_rows(people):
-    return group_people(people)
+def people_rows(people, branding):
+    return group_people(people, branding)
diff --git a/apps/pages/tests/test_views.py b/apps/pages/tests/test_views.py
index 6353638..98094b8 100644
--- a/apps/pages/tests/test_views.py
+++ b/apps/pages/tests/test_views.py
@@ -60,6 +60,16 @@ class AboutViewTest(TestCase):
         response = self.client.get(reverse("pages:about"))
         self.assertNotContains(response, "Nobody yet")
 
+    def test_about_role_heading_uses_shared_admin_setting(self):
+        section = AboutSection.objects.create(section_type=AboutSection.TYPE_PEOPLE, title="Our people")
+        AboutSectionItem.objects.create(section=section, title="Team lead", role="Leader")
+        branding = SiteBranding.load()
+        branding.lead_group_label = "Leadership"
+        branding.save(update_fields=["lead_group_label"])
+        response = self.client.get(reverse("pages:about"))
+        self.assertContains(response, "Leadership")
+        self.assertNotContains(response, "Lead / Leader")
+
 
 class BlogViewTest(TestCase):
     def setUp(self):
diff --git a/apps/products/tests/test_views.py b/apps/products/tests/test_views.py
index dafa756..3a828ca 100644
--- a/apps/products/tests/test_views.py
+++ b/apps/products/tests/test_views.py
@@ -1,6 +1,7 @@
 from django.test import TestCase
 from django.urls import reverse
 
+from apps.core.models import SiteBranding
 from apps.products.models import (
     Article, ArticlePerson, ArticleSection, MainProduct, MainProductPerson,
     SubProduct, SubProductPerson,
@@ -59,6 +60,22 @@ class ProductOverviewViewTest(ProductViewsSetup):
 
 
 class MainProductDetailViewTest(ProductViewsSetup):
+    def test_role_headings_follow_site_settings_and_can_be_hidden(self):
+        MainProductPerson.objects.create(main_product=self.main_product, name="Project lead", role="Lead")
+        MainProductPerson.objects.create(main_product=self.main_product, name="Project organizer", role="Organizer")
+        branding = SiteBranding.load()
+        branding.lead_group_label = "Leadership team"
+        branding.organizer_group_label = ""
+        branding.save(update_fields=["lead_group_label", "organizer_group_label"])
+
+        response = self.client.get(self.main_product.get_absolute_url())
+        self.assertContains(response, "Leadership team")
+        self.assertNotContains(response, "Lead / Leader")
+        self.assertNotContains(response, ">Organizers</h3>")
+        self.assertContains(response, "Project lead")
+        self.assertContains(response, "Project organizer")
+        self.assertNotContains(response, ">Collaborators</h3>")
+
     def test_project_and_article_people_are_independent_and_ordered(self):
         MainProductPerson.objects.create(main_product=self.main_product, name="Main collaborator", role="Collaborator", order=1)
         MainProductPerson.objects.create(main_product=self.main_product, name="Main organizer", role="Organizer", order=9)
diff --git a/templates/partials/_people_rows.html b/templates/partials/_people_rows.html
index 14bb372..225c2f7 100644
--- a/templates/partials/_people_rows.html
+++ b/templates/partials/_people_rows.html
@@ -1,7 +1,7 @@
 {% load people %}
-{% for row in people|people_rows %}
+{% for row in people|people_rows:site_branding %}
 <div class="people-role-row">
-  {% if embedded %}<h5 class="people-role-heading">{{ row.title }}</h5>{% else %}<h3 class="people-role-heading">{{ row.title }}</h3>{% endif %}
+  {% if row.title %}{% if embedded %}<h5 class="people-role-heading">{{ row.title }}</h5>{% else %}<h3 class="people-role-heading">{{ row.title }}</h3>{% endif %}{% endif %}
   <div class="blog-partners-grid">
     {% for person in row.people %}
     {% if about %}